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Lauren Frankel | @frankly_laurenPPC Manager | Seer Interactive
Selling Better:PPC Strategies for eCommerce
philadelphia
chloe
chloe
@seerinteractive#searchchurch
@seerinteractive#searchchurch
@seerinteractive#searchperch
bit.ly/heroconf_frankel_2015
Shopping Campaigns-Strategy/Organization-Share Tests
Managing Promotion Calendars
-Labels-Automation-Customizing copy
Shopping
organization
organization
bit.ly/adwords_shopping
bit.ly/bing_shopping
organization
organization
share
windbreakers
PRICE POINT
price point
price point
price point
ski jackets
Click icon to add picture
SKU/ID
Click icon to add picture
PRODUCT TITLE
+28% ctr
+53% cvr
• audiences• scripts• promotions• campaign priority
• search queries• negative kws• auction insights
Managing PromotionCalendars
18 Promos in 1 Month!
Don’t Freak Out!
labels
Label current
ads
Upload new ads
Find new ads
Label new ads
bit.ly/adwords_labels
bit.ly/automated_rules
bit.ly/seer_automated_rules
analyzing
optimizing
reviewing
customize
+87% aov
-38% ad
ratio
+70% ctr
+75% reven
ue
• Organizing shopping campaigns
• Optimizing by price point, product ID and product titles
• Utilizing labels and automated rules
• Customizing ad copy
wrap-up
Philadelphia • San Diegoseerinteractive.com
