Embed Size (px)
Citation preview
Mobile BrandingWhy you should care, What it is, What you can do
Crystal Anderson
SEER Interactivewww.SEERInteractive.com
30 Second Background:• Spearhead PPC Team at SEER Interactive– AdWords & adCenter Qualified Company– PPC, SEO, Analytics
• Began PPC career in 2006– SEO, Media, Analytics & Biz Dev Background
• International Experience in B2B, B2C, E-comm PPC Accounts & budgets from a few thousands to six figures
This is Hoagie. He’s made me miss a few recent #PPCchats
Why Care About Mobile Branding?
“Insight Express research shows that mobile campaigns offer an average 14% increase in brand favorability and 21% increase in purchase intent.” - Google
What Is It?
It’s SearchIt’s Display
It’s Tying Online & Offline Branding
Together
Great, What Does That Mean?
What You Should Think About:What messaging do you use offline & can you
use it (or variation of) for PPC efforts?What is the goal?Think outside the world of AdWords
Admob options
What’s The Point of Mobile Branding?
It’s About Creating AwarenessWho Is your audience?Where are they?How are they using their Mobile
devices?How can you reach them?
Banner Ads
It’s About EngagementHow do you engage prospective
customers with your Brand?Is it a video?Is it an expandable banner?Is it within a Mobile game?
Click to Video
Expandable Banners
It’s About InteractionHow do you get prospective customers
to interact with your Brand?What is a meaningful interaction?
Click to App
Click to Landing Page & to Call
It’s About Creating an Experience
What impression of your Brand do you want to leave?
Video Interstitials
