HubSpot User Group Meetup

Q1 - January 12, 2017

AgendaGreetings & Salutations

HubSpot & Inbound Marketing

HubSpot Certifications & New Products

INBOUND16 Recap & Resources

Questions & Answers

Wrap-Up & Poll

Prizes & Headshots

Who we are.

Douglas Burdett

HUG Leader

Pete Humes

HUG Co-Leader

Why we are here.To provide Inbound Marketing and HubSpot

education to HubSpot customers, partners and

prospects

We do NOT work for HubSpot.

We are NOT here to sell you anything.

Roll CallFirst-Timers?

HubSpot Users?

HubSpot Partner Agencies?

Special Mystery Guests?

What is this HubSpot that you speak of?

Let’s step back and look at the marketing universe

The challenge of marketing has gone from space ➔ attention

Marketing – traditionally space constrained• You could buy attention (advertising)

• You could beg for attention from the media

(PR)

• You could bug people one at a time to get

attention (sales)

But two things have broken our marketing

megaphone

1) Marketing Interruption Avoidance Technology• TV remote controls

• Do not call lists

• Caller ID

• CAN-SPAM Act (2003)

• Ad Blocking Software

• RSS readers

• MP3 players

• DVRs

• Satellite Radio

• Streaming music

• Streaming video

• Podcasts

2) The Internet• Every company is a media company

• You can build your own audience

• Buyers can do their own research and delay

contacting the seller

Your prospects are in a castle with a

drawbridge up. They’re not going to let you

in unless they are interested.

FREE Sales & Marketing Courses

http://academy.hubspot.com/

New HubSpot Certifications

Contextual Marketing | Growth-Driven Design

HubSpot Sales Software | Content Marketing

Join Our “Wall of Awesomeness”

New HubSpot Products

INBOUND 2016 Recap

BE MORE HUMAN.

START with a point of PASSION● We are hardwired as humans to connect

● Make emotional connection before rational

thought comes in

● Design an emotional experience that

connects people to the thing you care about.

● People aren’t motivated by rational argument

● How do you make people FEEL?

● Being authentic fosters trust.

● Perception is reality.

CREATE BETTER CONTENT.

Every day, we create 2.5 quintillion bytes of data.

90% of the data in the world today

has been created in the last two years alone.

Every minute ofEvery day...

● Email users send 204,000,000 messages

● Google receives over 4,000,000 search queries

● Blog writers post 1400 new blog posts

● Facebook users share 2,460,000 pieces of content

● Twitter users tweet 277,000 times

● Instagram users post 216,000 new photos

● Pandora users listen to 61,141 hours of music

● Apple users download 48,000 apps

● Yelp users post 26,380 reviews

● Skype users connect for 23,300 hours

● Pinterest users pin 3,472 images

● Youtube users upload 72 hours of new video

GOOGLE IS GOD.

VIDEO. VIDEO. VIDEO.

● 90% of information transmitted to brain is visual

● Visual info is processed 60,000 times faster than text

● 54% of senior execs share work-related videos with colleagues

INBOUND16 Content Library

http://content.inbound.com/

Q&AWhat do YOU want to talk more about?

Marketing problems? Client projects?

HubSpot tips? Tricks? Hacks? Help?

Your favorite Coen Brothers film?

HUG PollWhat should be the focus of the next HUG Meetup?

1. Blogging + Content marketing + Content Creation

2. SEO + Keywords

3. Growth-Driven Design and Website Best Practices

4. Aligning Marketing & Sales

5. Email Marketing

6. Lead Generation + Sales Enablement

Shameless Plugs

The Marketing Book Podcast

New Every Friday

www.marketingbookpodcast.com

The Sales & Marketing Book Club

February 10th at NOON

At Slover Library

www.salesandmarketingbookclub.com

Save the Date!

The next Hampton Roads HUG Meetup…

Thursday, April 20