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Hampton Roads HubSpot User GroupJanuary 8, 2015
Agenda
Introductions
About our host, Hatch Norfolk
How to attract more of the right kind of traffic to your website
Discussion
Today is Elvis’ 80th Birthday
Over 125 HUGs Worldwide
n = 1,460 Source: Corporate Executive Board
Now, buyers are at least 57% through buying process before they FIRST contact the seller
Customer Due Diligence
Begins
Customer’s First Contact with
Supplier
Customer Purchase Decision
Through this period customers have largely decided on their needs, leaving suppliers
to compete on price.
57% Complete
Inbound Marketing Methodology
HOW TO ATTRACT MORE OF THE RIGHT KIND OF TRAFFIC TO YOUR WEBSITE
Inbound Marketing Methodology
Key Ingredients1. Define your buyer
personas
2. Identify your marketing triggers
3. Create a list of keywords
4. Outline your content strategy
5. Extend your reach with social media
Define your buyer personas
Fictional representation of your ideal customers
Within your target market there are likely numerous types of buyers
Buyers in each of these roles have very different interests, priorities and goals
Buyer persona triggers
Identify the events and pain points that cause them to search for information about your product, service or industry
Deep Dive: The Buyer Persona Institute http://www.buyerpersona.com/
Create a list of keywords
Determine what long-tail keywords prospects use when searching for a solution that you provide
Create a list of key terms and phrases to create content about
Deep Dive: Backlinko Keyword Research: The Definitive Guide http://backlinko.com/keyword-research
Outline your content strategy
Deep Dive: The Advanced Content Marketing Guide http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
Blogging
Extend your reach with social media
Keep in Touch!
NEXT MEETUPTHURSDAY, APRIL 9, 2015 6PM, HATCH NORFOLK
TOPIC: “CONVERTING WEBSITE VISITORS INTO LEADS
