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Hacks to make your video happen on a budget
Luke MarshallMarch 2017
A bit about me
+ Worked at YouTube APAC
+ Worked at Facebook Melbourne
+ Currently a Growth Manager at 90 Seconds - cloud video crea?on
Covering off hacks for:
+ Collabora?ng/geAng help for your video + Produc?on your video with a budget + Post-produc?on hacks + Distribu?on + GeAng help from the pros
Collabora?ng/geAng help
Facebook and LinkedInDid you know you can download both your Facebook and LinkedIn connec?ons email addresses?Use this to garner support for crea?ng the video, and assist with distribu?ng it aLer.
Facebook GroupsStart a Facebook Group for cobbling together support and coordina?ng both shoo?ng of a video, and assistance with the distribu?on.This will also help for communica?ons and hustling.
Produc?on on a budget
Lapel MicThe first element to suffer under a video that’s low budget is the sound. Grabbing a Lapel Mic solves this problem fairly cheaply - approx. $60 on JB Hi-Fi or eBay.
Link: www.smartlav.com
Mac, Keynote and QuickTimeIf you’re fortunate enough to have a Mac - you can actually prep a slideshow in KeyNote, record it in QuickTime, and then publish for a cost-effec?ve demo-style video.
And how?
Doing it with an iPhone demo
1. Plug in Lightning cable to Mac
2. Open QuickTime 3. iPhone recording
op?on appears
Mo?on Graphics with FiverrYou can get hacky style flair for your video via a service like Fiverr.This will add special effects at a frac?on of the cost.
Link: www.fiverr.com/gigs/mo?on%20graphics
iPad and TeleprompterIf you’re fortunate enough to have an iPad, you can create an impromptu autocue using Teleprompter soLware. This will add a level of scripted professionalism to your video.
Post-produc?on and puAng it together
iMovie
Learn to use it, it can do most of the edi?ng that a web-quality video needs.
YouTube closed cap?oningYou can actually get closed cap?oning by uploading your video to YouTube, going to Video Manager, and selec?ng Closed Cap?ons - this will increase the readability of your video in social.Don’t want it on YouTube - record the screen with QuickTime to use on other plaeorms.
Distribu?on
Thunderclap
Link: www.thunderclap.it
Thunderclap is a tool that gets people to distribute a “tweet blast” at the same ?me.Great for start/end of launches!
Facebook Live
Send a no?fica?on whenever you “Go Live” - is a great tool for bea?ng the algorithm.
GeAng professional help
Ques?ons?
