Neil Patel

Growing Your Business With Inbound Marketing !March 2014

Neil Patel Co-Founder

@neilpatel

Presenter

Neil Patel is a serial entrepreneur, angel investor

and digital marketing specialist. He co-founded

Crazy Egg and KISSmetrics, and he has spoken

at over 100 web marketing conferences

Doing Business on the Web for 11 Years

I have help 100’s of companies with their Inbound Marketing efforts

@neilpatel #KISSwebinar

Join Neil on Twi"er

1 Intro to Inbound Marketing

2 Successful Companies to Learn From

3 Tactics on Doing it Well

Agenda

4 Measuring Your Performance

WATCH THIS WEBINAR RECORDING NOW

Intro to Inbound Marketing

1

Promoting a company through content creation

What is Inbound Marketing?

How is it Different From Outbound?

Inbound

Outbound

• Create content, customers come

• Aim to educate visitors on a topic

• Create content people want to consume

• Pushing a message

• Talking about yourself

• Generally annoy viewers

Inbound Marketing Funnel

Advantages

• Lower cost per lead

• Customers come to you

• Overtime you become a resource and a source of knowledge

• More organic traffic

Successful Companies to Learn From

2

InsideOut

Achieved a 388% increase in leads

h"p://www.marketingsherpa.com/article/case-study/content-marketing-leads-4-step-strategy

Mint

h"ps://www.mint.com/blog/

Kra$ Foods

h"p://www.kra$recipes.com/

Yale Appliance

h"p://blog.yaleappliance.com/resource-center

LOG IN WITH GOOGLE

Start Your Free KISSmetrics Trial

Tactics for Doing it Well

3

Creating Great Content

How to Write a Great Headline

• Most important part of your copy

Element of a great headline

Self-Interest

Draw Curiosity

• Don't be too specific, create curiosity for the reader

• Make the benefit clear

Example 1

Example 2

Example 3

Example 4

Example 5

Example 6

Example 7

Example 8

Example 9

Example 10

Example 11

Tips

"Lists" of things work well

Social media mentions gets traction

Hacks

Write a minimum of 30 headlines and get feedback

• Test with people around you

• Ask on social media

Creating Great Content

Guidelines

• Write for your audience

• Solve problems

• Educate

Write For Your Audience

know who they are

Ask

Email Signup

Ask for job title and email

Ask

Solve Problems

Identify pain points and solve them

• What does your audience struggle with?

• What is your area of expertise?

• Tie the two together

Example 1

Example 2

Example 3

Example 4

Example 5

Common Questions

What questions do your prospects ask?

Educate

Example 1

Example 2

Example 3

Building a Relationship

Email Subscriber List

Comments

Webinars

Q&A at the end of webinars

Social Media

Social Media

Social Media

Converting Visitors into Leads

Free guides

h"p://grow.kissmetrics.com/measure-ma"ers

Free webinars

h"p://grow.kissmetrics.com/webinar-43

Convert visitors into free trails

h"p://blog.kissmetrics.com/

Measuring Your Performance

4

Track Conversions

Sharing Rate

THANK YOU

Neil Patel @neilpatel

Questions?

Neil Patel @neilpatel