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Over the past decade,
there’s been a fundamental
shift in the way companies
reach their audience.
THENBrands were in control. Buyers were constantly
bombarded with billboards, commercials, and cold
calls trying to sell them a product.
NOWThe customer is in control. Buyers are tuning
out loud, interruptive advertising and consuming
information online.
The old
playbook is
BROKEN
.
86% skip
TV ads
91% unsubscribefrom email
200Mon the
Do Not Call list
44% of direct mail is never opened
The way people shop and buy
has changed dramatically.
Has your agency changed to
reflect buyer behavior?
Agenda
• Be Found
• Leverage the Power of Bullhorn
• Marketing Plan Checklist
Be Found
Cold Calling
Cold Emails (SPAM)
Interruptive Ads
Marketer-Centric
SEO
Blogging
Attraction
Customer-Centric
INBOUNDTRADITIONAL
vs.
Website Optimization
• Mobile…no longer an afterthought
• SEO
• Design for your audience (pick one)
In order to attract customers,
businesses have to provide them with
something they will love.
What do your customers love?
Create Content
• Be the expert
• Doesn’t have to be perfect, start a conversation
• Create a culture of content creation
• Get social
Prioritize the Process
• Planning is key
• Dedicate resources and time
• Consider audience needs, timing
Leverage the Power of
Marketing Automation Strategies
• Lead Generation
• Candidate Nurture
Email Marketing
• Segment, Segment, Segment
• Shorter (and Simpler) Is Better
• Know Your CTA
• No Response Left Behind
Who are you targeting?
Email Marketing
• Segment, Segment, Segment
• Shorter (and Simpler) Is Better
• Know Your CTA
• No Response Left Behind
Lead Generation
Candidate Nurture
• Deepen Relationships
• Activate Passive Candidates
• Create Advocates for Your Brand
Candidate Nurture
• Deepen Relationships
• Activate Passive Candidates
• Create Advocates for Your Brand
Checklist□ Take a Fresh Look at Your Brand
□ Name Your Audiences
□ Develop a Content Strategy
□ Dedicate Time, $, and Resources