Great Public Relations is More Than Press Releases

*62 East Oakland Ave, Doylestown, PA 18901 | p: (215) 230.9024 | www.sagefrog.com

PR Strategy. Strategic counsel related to public relations strategy,messaging and execution

Contact List. Targeted list ofmedia contacts and appropriatevertical market publications

Press Kit. Includes a corporatebackgrounder, executive biographies, service overviews,photos of projects, testimonials,links to website and social mediasites, and contact information

Press Releases. Announcements,business achievements, awards,events and community news. Releases are issued to reporterson your contact list, distributedover the wire, submitted to onlinePR websites and announced onsocial media sites

Editorial Matrix. A matrix of appropriate editorial opportunitiesmap out print feature initiatives for the coming year

Bylined Articles. Research bylined article opportunities and ensure all deadlines are met and material requirements are fulfilled

Media Relations. Relationshipswith key industry publications ensure that your company is included in the appropriate editorialopportunities, including featurestories, buyers’ guides and industry round-up articles

Media Monitoring. Monitor andtrack your coverage in the media,including social media and onlinepresence

Crisis Communications. Develop a plan to respond to a crisis before it occurs

Awards. Nominate your companyand staff for various awards sponsored by publications, associ-ations and other organizations

Speakers Bureau. Work withevent planners to place your executives as speakers at industryor local area events to establishyour company as an expert in theindustry

Case Studies. Write success stories that are pitched to editorsand reporters at key publications

Community Relations. Develop a community relations program to demonstrate your involvementin the area

Social Media Integration. Effectively integrate public relationinitiatives with online marketingtactics, including social media andcontent marketing

Great Public Relations is more than Press Releases

There are misconceptions about public relations – PR is just a press release; reporters don’t want to hear aboutmy news; PR is dead. However, when done correctly a public relations program can be an effective way for abusiness to gain awareness, develop relationships with key industry leaders, to be recognized as an industrythought leader and develop a positive reputation for your brand locally, regionally, nationally or globally.

A comprehensive, strategically planned PR program should consider all of the following:

Public Relations is Marketing too.

At Sagefrog, we can integrate a strategic PR program into your business’s marketing mix. Each month, you willwork with our team to develop a monthly activity plan and we will provide you with a report at the end of themonth recounting all activities performed on behalf of your company.

Sagefrog Marketing Group, LLC is a full service marketing, branding, interactive, public relations, and advertisingagency. We specialize in healthcare, technology, and business-to-business marketing for small, mid-size and large companies in greater Philadelphia and New Jersey. Established in 2001, Sagefrog is strategic, creative,process-driven, and dedicated to achieving your business and marketing objectives.

For more information, please contact Sagefrog Marketing Group at (215) 230-9024 or [email protected].

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