Case Study Business view|

21 Gun Salute prides itself on marrying subtle taste and expert craftsmanship in the kitchen with the elegant charm and heightened grandeur of India’ kingly past and noble history. Therefore, reproducing stately interiors of luxury and grace and recreating the mood of the stately courts of India’s ancient past, were two crucial aspects the owners invested a lot of time, effort, and money on. After all, the ambience itself, in addition to the specially crafted food, is a huge part of the entire experience at 21 Gun Salute. But none of the potential customers had any idea that a visit to the restaurant entails much more than customers had any idea that a visit to the restaurant entails much more than fantastic food. Without the proper showcase of interiors, they were being deprived of the true flavour of the royal interiors at 21 Gun Salute.

21 Gun Salute is about the intricate culinary practices that were painstakingly developed in the Royal Kitchens of India, with an abiding love for gastronomic adventure. Its about the culinary traditions and cultures of a different era that had a rare understanding of flavour, healthfulness and refinement. Finally, it is healthfulness and refinement. Finally, it is an experience that goes much beyond food – an appreciation of the finer things in life.

Google Business View helps restaurants to increase the footfall.

The owners at 21 Gun Salute settled upon the idea of using Google Business Photos to draw potential customers to their carefully and lavishly appointed restaurant in Gurgaon. Google Business Photos brings together HDR panoramic images of a business place, and arranges them in a way that provides a virtual tour of the space in a style that is distinctly street-view. So 21Gun Salute hired Just Words Consultants, who sent their trusted local So 21Gun Salute hired Just Words Consultants, who sent their trusted local photographer to shoot and collect necessary images in order to create the 360 degree Business photos view of the restaurant that would provide potential customers with an interactive view of the interiors of 21 Gun Salute. The entire photoshoot took very little time, and was conducted with minimal downtime for the restaurant's business.

Google Business Photos offers premium-quality interactive tours of business interiors. These 360-degree, panoramic interiors. These 360-degree, panoramic views are embedded directly into Google Maps. This allowed visitors to explore a restaurant and quickly see the ambiance and decor as they chose where to dine.

To learn more, visitmaps.google.com/businessphotos

Solution

As soon as the Google Business Photos were uploaded, the smooth panoramic, interactive view of the inside of the restaurant was available easily on Google Search, Maps, and the restaurant’s Google Plus pages. This gave potential clients a chance to spend a mere 30 seconds online (with a click) and get a real feel of the lavish interiors of the impeccably maintained, regal style restaurant. It is almost as if the diner gets transported maintained, regal style restaurant. It is almost as if the diner gets transported back in time, to a space that is as luxurious as it is historically rich. For each of the bric brac at the restaurant - from a tiny ancient telephone and old type writer, to a magnificent vintage car, right beside the dining tables, have been carefully curated, selected, and refurbished, to give the exact feel of sophistication and royalty that the owners desired to achieve. And Google Business Photos gives the customer a scope to experience it all, even before stepping foot in the restaurant. And post a great tour online, an actual visit stepping foot in the restaurant. And post a great tour online, an actual visit follows naturally, shortly after, making the business prosper more!

“People didn’t know that our restaurant looked so amazing. The virtual tour solved that. It definitely works.”

Result

Find a Google Trusted Photographer or Trusted Agency on the Google Business Photos website at maps.google.com/businessphotos and set up a photo shoot.

How to get started

Madan Mohan

21 Gun SaluteOwner