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Our goal with digital marketing is to make sure we are helping our partners generate new business leads. There are 240 million Internet users in the U.S., with 16 billion searches conducted on the top search engines every month. 85% of those users believe the businesses that appear at the top on the first page of a search are the best. Another important point: 2 out of 10 searches have local intent — users are looking for things in their own backyard. Two key digital marketing tactics that will help your business show up more often, and closer to the top, are SEM and SEO. Search Engine Marketing (SEM) is the quickest way to reach new customers looking for your services. Search Engine Optimization (SEO) is the process of improving the visibility of your website (or a specific web page) in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results.
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Premier Partner Webinar August 21, 2014
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
• Going Hyperlocal with Digital
• Malachi Threadgill, Sr. Director, Digital Marketing
• ANPI Company News
• Promotions
• Cloud Partners
• Q&A
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HOW TO INCREASE LEADS AND CLOSE NEW BUSINESS
HYPERLOCAL MARKETING
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
About me
Malachi Threadgill
Sr. Director, Digital Marketing
ANPI – Leading Hosted UC Provider
Reside in Dallas
10+ Years Digital Experience
8+ Years SaaS Experience
6+ Years Telecom Experience
I met the WOZ
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
throughDIGITAL MARKETING
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Quick Facts About Digital
240 million internet users in the United States.
16 billion searches conducted monthly.
85% of customers believe the top businesses on SERPs are the best.
58% of customers start the buying process online.
20% of all searches have local intent.
Digital advertising is completely granular.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
SEM is the quickest way to reach new customers looking for your services.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Claim Your Local Listings
https://www.google.com/local/business/add/info?pli=1
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The quickest way to tell Search Engines that you’re local and your content matters to your target area.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Define Target Keywords
What type of words would you like to show up for when you search for your business? (Your Company Name Doesn’t Count)
Do you show up for these terms?
Does the competition?
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Phone Services
Business VoIP
SIP Trunking
Internet Telephony
Broadband Companies
Phone Companies
VoIP Companies
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Where do you conduct 80% of your business?
Where do you conduct the rest?
Are there areas experiencing rapid growth?
Rapid Decline?
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Dallas Phone Services
Plano Phone Companies
VoIP Dallas, TX
SIP Services DFW
Broadband, Richardson TX
Business Phones in the Metroplex
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This list will be used for: • SEO
• PPC
• Social
• Other Marketing
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Content is KING
Keywords Rich Content includes Product Pages
Slicks
Promotions
News
Blog
Social Media
The Keywords you’ve defined are vital to the content you create
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Layout • Easy to read and understand
• Clear Messaging
• Pass the “blur” test
• Site Speed
• W3C compliant
• Cross-Browser functionality
• Page Errors
• Plugins
• Etc.
http://marketing.grader.com/
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Inbound Marketing
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PPC allows advertisers to reach target customers by placing ads in sponsored sections of a website.
A transaction only occurs if the ad is actually clicked.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Start creating your first adWords campaign based on the keyword list you have created.
Use the tools Google provides to gauge a starting point for your campaign.
https://adwords.google.com/o/KeywordTool
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ADCreate your first text ad: • The headline should grab users’ attention and make
them aware of your offering. • Description line 1 should spark users’ interest in your
offering. • Description line 2 should develop a desire to obtain your
product or service. • And finally, the Display URL should consolidate a user’s
decision to take action.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Landing pages allow you to provide consistent messaging to drive leads down the funnel while minimizing abandonment.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Google and the other major search engines use a proprietary score to measure and display ads.
• Click Through Rate
• Ad Relevance
• Landing Page
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
What is your Cost-Per-Lead on other forms of advertising?
Are you comfortable with that amount?
PPC Advertising offers 100% Granular tracking of your budget including clicks and conversions.
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Test, Analyze, Change, Repeat
Analytics A/B Testing Optimize Report
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
Social Media
http://bit.ly/1e8gPwR
?
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Malachi Threadgill, Sr. Director Digital Marketing
Call Me: 214-377-0919 Email: [email protected]
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• For all new ANPI customers, FREE Polycom VVX phones or FREE 90-Day Service.
• Free Phones: Top of the line Polycom VVX phones with every new order of 10+ lines and a 3-year agreement.
• VIPrecision Seat: Receive the VVX 300 • VIProfessional Seat: Receive the VVX 400 • VIPremier Seat: Receive the VVX 500
• Free Service: No cost for 90-Days of service for every new order of 10+ lines and a 3-year agreement.
• Includes all seats and add-ons purchased (does not include usage fees)
• A prepayment equal to one (1) month’s MRC is required upon execution of the contract and will be applied to the Customer’s account in the fourth month of service
• All orders placed before COB on August 31, 2014.
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
$100 bonus on every sale of ANPI VIP
• In addition, the top three performing agents will get an added bonus – up to $750!*
• 1st Place: $750
• 2nd Place: $500
• 3rd Place: $250
• Minimum of 10 seats and include at least 10 Polycom VVX phones
• Qualified orders must be placed between July 1 - August 31, 2014.
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* Agent must have at least three orders for July.
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• Cloud Partners: September 7-10th
• Expo Booth: #315
• We’re giving away up to $1,000 in cash!
• Hand-rolled ANPI cigars
• ANPI Meeting Room:
• Monday & Tuesday
• Level 2 #266
• Schedule a meeting with a Channel Manager
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Confidential and Proprietary. Subject to Non-Disclosure Agreement.
• September 8th 6pm – 9pm
• August by Chef John Besh
• Live Jazz Band
• Hand-Rolled Cigars
• RSVP to [email protected]
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ANPI Premier Partner Networking Party – Space is Limited!
Confidential and Proprietary. Subject to Non-Disclosure Agreement.
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Submit your questions now!
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Submit topic suggestions to: [email protected]
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