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Opportunities in Hyperlocal. Benefiting from the changing media landscape. Who's this Philip John then?. Developer/consultant. Hyperlocal site owner. Hyperlocal platform / commentary. Twit - @philipjohn. Who's this Philip John then?. What is hyperlocal?. News sites, blogs and forums - PowerPoint PPT Presentation
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Opportunitiesin
HyperlocalBenefiting from the changing media landscape
Who's this Philip John then?
Developer/consultant
Hyperlocal site owner
Hyperlocal platform / commentary
Twit - @philipjohn
Who's this Philip John then?
What is hyperlocal? News sites, blogs and forums
Focus on a small geographic area
Run by community volunteers
Largely not-for-profit
Active citizens as well as journalists
Often more engaging than local press
Extensive use of social media
Few restraints (e.g. space)
Fast
What are the benefits to you? Communicate important messages
Syndicate relevant information
Engage with the community
Gather feedback on services
Alright, but how? OpenlyLocal hyperlocal directory
Hyperlocal search engine
Comments & forum discussions
Open data (RSS feeds, APIs)
Surveys (e.g. Survey Monkey)
Twitter, Facebook et al
Alright, but how?
Source: http://ventnorblog.com/2009/12/22/nhs-tips-to-give-up-smoking/
Alright, but how?
Source: http://talkaboutlocal.org.uk/why-i'd-like-to-see-a-map-of-ukpoo/
Alright, but how?
Source: http://www.hyperlocalblogger.com/content-idea-local-flu-shot-information/
Alright, but how?
Source: http://glowing-sunrise-23.heroku.com/home
Alright, but how?
Source: http://data.gov.uk/search/datasets/results/nhs
Alright, but how?
Source: http://www.walsall.gov.uk/news/twitter_helps_find_gymnastics_group_a_home.htm
More info & references Journal Local blog - http://journallocal.co.uk
The Lichfield Blog - http://thelichfieldblog.co.uk
Pits 'n' Pots – http://pitsnpots.co.uk
Parwich.org – http://parwich.org
Ventnor Blog – http://ventnorblog.com
Greener Leith – http://greenerleith.org
Kings Cross Environment – http://kingscrossenvironment.com
OpenlyLocal – http://openlylocal.com
Harringay Online – http://harringayonline.com
Patient Opinion – http://patientopinion.org.uk
Yoosk – http://yoosk.com
Talk About Local – http://talkaboutlocal.org
Hyperlocal Blogger – http://hyperlocalblogger.com
Warwickshire County Council – http://glowing-sunrise-23.heroku.com/home
Data.gov.uk - http://data.gov.uk
Walsall Council - http://www.walsall.gov.uk
