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Angela BatesDeveloper Ecosystems and Startups
IBM UK & Ireland@angelajbates
Getting better all the time……. and Fast!
How Agile drives excellence
What Agile?
RB
So what is Agile?
What
When
WhyHow
Where
What is Agile?
Practices
Principles
Values
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• Clarity of outcome• Let it guide every step1
• Listen, Iterate, Learn, Correct
• Don’t wait for perfection2
• Self-directed teams• Forget the job titles3
What are Agile Practises?
Practices
Principles
Values
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What are Agile Principles?
Practices
Principles
Values
Individuals and interactions over processes and tools
Working deliverables over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
We are uncovering better ways of developing software by doing it and helping others do it.Through this work we have come to value:
That is, while there is value in the items onthe right, we value the items on the left more.
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What are Agile Values?
Practices
Principles
Values
How does all this work in real life?
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1. What did I do yesterday?
2. What am I going to do today?
3. Are there any impediments in my way?
3 Questions of the Daily Stand-Up:
• A time-boxed iteration of work (usually 2 weeks)
• The sprint produces:• A feature, that provides value to the customer
• A potentially-marketable product
• The work of the sprint is performed by self-organising teams
The Sprint
2 weeksprint
Daily standup(15 mins)
Sprintdemo
(2-4 hours)
Market ready deliverable
Sprintretro
(1-3 hours)
Analyse,design,build
Test,acceptance
criteria
So what’s this got to do with marketing?
Plan
Create
Distribute
Measure
Time
The traditional multi-month marketing cycle:
Our customers are now agile.
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