Get More from Your Website with the Power of the Semantic Web

Get More from Your Website with the Power

of the Semantic Web

The web contains a huge amount of information about different things and in different formats. Until recently, it has been difficult for search engines to understand and interpret this wide range of formats on the web. That is what the semantic web aims to solve.

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A Simple Semantic Web DefinitionThe semantic web is a term that was coined by Tim Berners-Lee to describe a web of data that machines can understand and process. Pre-agreed upon and structured fashion so that machines can understand the format of the content and what it describes.



We provide a full range of semantic web optimisation services, to help you ensure that your website complies with the Tim Berners-Lee Web 3.0 standard outlined at Schema.org and agreed upon by the W3C. It is more important than ever to ensure that your website is completely standards compliant.



Why Semantic Markup Matters

If social media and user generated content was Web 2.0, then the semantic web is Web 3.0. The standards for the semantic web are outlined at schema.org, and as more and more people use them, and search engines begin to rely on them.More info on:



Semantic markup is already in use in a range of places. The simplest semantic tags that are in play today are the ones used by Google. The authorship tag, which places a profile picture and a link to the user's blog next to their name in the search results.More info on:



Google cannot read an entire review and understand where the score appears in the review without the use of semantic tags, but a simple tag to state "I gave this product 4 out of 5 stars" allows the search engine to identify the score and show it inline in the results page.



These kinds of uses of semantic markup are called rich snippets by Google, and they are important for webmasters because they increase the click through rate for your page on the search results by as much as 15%.



Implementing Semantic Markup

To implement semantic markup, you will need to understand microformats and schemas. If words like RDF a sound like Greek to you then you should seriously consider getting in touch with us.



You can use the semantic markup to ensure that your physical address, telephone details, testimonials, product review scores, personal profiles and other details are all parsed properly by search engines and appear properly if a user searches and gets an "instant answer" as well as a list of results.



We can help you to breathe new life into the search listings for your website, and ensure that the information that visitors need is right at their fingertips thanks to the power of semantic markup. Get in touch with us today for a detailed consultation so that we can help you to make the most of your website.



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Get More from Your Website with the Power of the Semantic Web