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Have you ever wondered why you need to be online or perhaps how you can find new customers to boost your business revenue?The following is a presentation created by Webs.com that discusses why you need to be online, potential ways customers can find you, and what you can do to improve your online marketing strategies.
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HOW TO GET YOUR WEBSITE FOUND ONLINE
Presenters
Jessica HardwickHead of Online MarketingWebs, Inc.
Kathy McGovernVP of Product MarketingWebs, Inc.
Agenda
Why you need to be online Potential ways customers can find you The top 5 tips for marketing your
website Conclusions and review Questions & Answers
Q&A
Questions may be submitted at any time during the presentation.
Twitter: #websdotcom
Why do you need to be online? Lots of potential
179 Million consumers 14+ who will research products online
At least 83% of them will make a purchase online
U.S. Retail e-commerce sales are predicted to reach $269.8 billion by 2015
All is fair in search
Potential Ways Customers Can Find You
Your Website:
5 Tips for Marketing Your Website 1. Get Visible
Website Optimization 101
Be Specific Add keywords & description to your
Webs website
Update often Start working on building inbound links.
5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed
Where to submit your site address? Submit your site to Google:
http://www.google.com/addurl/ Submit your site to Yahoo! :
http://search.yahoo.com/info/submit.html Submit your site to Bing:
https://ssl.bing.com/webmaster/submitsitepage.aspx
Submit your site to ODP/Dmoz.orgThe Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.
Example – Google’s Site Submission
5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local
Searches
How to Increase Local Visibility
Location, Location, Location
Example of Locations Pages
Local Search Directories
Submit your website to local search directories such as: Google Places -
http://www.google.com/places/
Yahoo! Local - http://listings.local.yahoo.com/csubmit/index.php
Bing Business Portal - http://www.bing.com/businessportal/
Local.com - http://www.local.com/
CitySearch - http://www.citysearch.com/members/start
5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed
Places to Get Reviewed
Yelp Angie’s List Niche review Sites
Service Magic Insider Pages Judy’s Book Open Table
Testimonials App
Example of Testimonials Pages
5 Tips for Marketing Your Website 1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed 5. Get Seen
YouTube Videos in Search Results
Key Points to Remember
You need to be online because that’s where potential customers are
5 Tips for Marketing Your Website- Review
1. Get Visible through Optimization 2. Get Listed on Search Engines 3. Get Found through Local Searches 4. Get Reviewed 5. Get Seen
QUESTIONS?
For Additional Information:
http://www.webs.com