GeoFence Anywhere © 2016

LOCATION BASED MEDIAGEOFENCING + TRACKING

CONSUMER ATTENTION HAS GONE MOBILECONSUMERATTENTION ONLINE IS MOBILE

Of Time Spent With Mobile Digital Media,90% of That Time in Apps in US

MOBILE IS DOMINANT

Average Time Spent on Mobile, 2016

4.7HRS 62%

MARKETER FOCUS FOLLOWS CONSUMERS

Digital Ad Spend Will Be Mobile By 2018.

66%

LOCATION IS EVERYTHING

Businesses Investing In Location in 2016

2/3

GEOFENCE ANYWHERE DELIVERS

Our platform leverages location on a mobile device to observe the movement of people and match them to an advertiser’s content.

Our Mission: To connect businesses and consumers, with our world class mobile technology platform and location information to deliver great consumer experiences and positive business results.

LOCATION

DATA

AUDIENCECREATIVE

ANALYTICS

ACT NOW: Driving real time foot traffic and sales

Immediate action Proximity-centric tactics Proximity-centric messaging

ACT LATER: Location as a data point

Real World Context for optimal Audience Segmentation

Retargeting with Relevance

Leveraging “location intelligence” in two ways

• 90% Coverage of US Smartphone Households• More households, more devices, and the only location platform with enough

precision and data to create custom audiences at scale

Purchase behavior, brands, or data

partnerships

Where users go, where they shop, what

they do, where they have been

Specific markets, neighborhoods,

zip codes, or events

Age, gender, household income, parental status,

and more

3rd Party DataGeographic DemographicPurchase behavior,

brands, or data partnerships

Where users go, where they shop, what

they do, where they have been

Specific markets, neighborhoods,

zip codes, or events

Age, gender, household income, parental status,

and more

Behavioral

Custom Audience Segments

REINVENTING THE (ORDINARY) MOBILE AD

Header Clicks To Store URL

Directions To Nearest Location

Click to Call

Play Video

REINVENTING THE (ORDINARY) MOBILE ADMOBILE-FIRST

APP-LIKE EXPERIENCESA SMARTER WAY

TO DO VIDEOENGAGEMENT

BEYOND THE BANNER

PLANVisualize where customers go and plan campaigns around their destination• Easily geo-target based on a

location from our extensive library of businesses

• Advertise near competitors and drive customers to retail locations

• Understand potential reach based on location and consumer segment

• Create a segment of users to target in a later campaign

Headline results:• Incremental visit rate

(key success metric)• Cost per visit, cost per

incremental visit, store conversion rate, and other fields provide critical insights

CAMPAIGN OVERVIEW

LEARN AND MEASURE: CONSUMER ENGAGEMENT AND RESPONSE

DELIVERY

• Store conversion• Visit frequency

• Clicks, secondary actions, time spent, etc.

• Conversion metrics

• Devices exposed• Frequency• Reach among target

devices

• Incremental visits• Incremental visit

frequency• Incremental

conversions

How did it deliver against targets?

How did consumers engage with it?

How well did it hit ‘in-market’ consumers?

How well did it drive performance against KPIs?

ENGAGMENT RELEVANCE PERFORMANCE

EXTENDThe right data leads to destinations. Beacons are the definitive location signal.

GEOBEACON Our newest asset, providing next generation beacon technology for marketers.

• Precision• Contextual personalization• In-store customer behavioral metrics• Mobile checkout and payment

initiation, Low smartphone battery impact

360 degree customer insightConnect out-of store behavior with in-store insight

Increase engagement & basket sizeReported basket size increase of 14% (MMA)

Take Brand Engagement to the Next Level

GeoFence Anywhere © 2016

LOCATION BASED MEDIA GEOFENCING + TRACKING

QUESTIONS?CONTACT

888-690-5791 x 103WWW.GEOFENCEANYWHERE.COM