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NATIONAL ADVERTISING RATESSIZE B/W 2-COLOR 4-COLOR
Tabloid Page $11,324 $12,458 $14,033
Tabloid 1/2 $8,390 $9,230 $10,395
Tabloid 1/3 $6,568 $7,219 $8,111
Standard Page $8,390 $9,230 $10,395
Standard 2/3 $6,295 $6,925 $7,796
Standard 1/2 $5,455 $6,001 $6,757
Standard 1/3 $3,775 $4,153 $4,678
Standard 1/4 $2,935 $3,229 $3,638
Standard 1/6 $2,095 $2,305 $2,830
All Orders are non-cancelable after closing date. No penalty for ads that bleed.
Cover Rates Frequency Discounts
Cover 2Tabloid Page $14,553 3 Times 3%
Cover 3Tabloid Page $14,553 6 Times 6%
Cover 4Tabloid Page $15,593 9 Times 9%
12 Times 12%
SHOWCASE & MARKETPLACE ADVERTISING RATESMARKETPLACE
COLUMN WIDTHMARKETPLACEMEASUREMENT
SHOWCASE FIXEDFORMAT RATES Gross Net Cost
Less Agency Discount (15%)
1 Column Wide 1 5/8” B/W 1/4 page magazine(3.125” x 4”) $788 $669.80
2 Columns Wide 3 3/8” Color 1/4 page magazine(3.125” x 4”) $1,313 $1,116.05
3 Columns Wide 5 1/8”
4 Columns Wide 6 7/8” MARKETPLACE RATES Gross Per Inch Net Cost Per Inch*
Per Inch Rate B/W $128 $108.80
Per Inch Rate 4-C $213 $181.05
Space available by col-umn inch. One column inch minimum.
*Includes a 15% discount, provided camera-ready materials are submitted. No cash discount allowed on billing for early payment. First-time advertis-ing fees due in advance.
2011 RATE CARD
Volume 40 No. 5 $3.95 May 2010 www.bassmaster.com
Velvick’s swimbaits win again p. 26
Also In ThIs Issue
Comeback for flat cranks p. 6
Asian invasion: the neko p. 10
5 hot jig trailers p. 18
AD SPECIFICATIONSTrim Size: 10.5” x 13.75” Saddle Stitched Inserts jog to the footAd Size Ad Dimensions
(Trim Size) Width x Height
Ad w/ Bleed Width x Height
Live Area (Keep all type within this area) Width x Height
Full Tab Spread 21.25” x 13.75” 21.25” x 14” 20.25” x 13”
Full Tab 10.5” x 13.75” 10.75” x 14” 9.75” x 13”
Half Tab 9.75” x 6.5”
Showcase 3.125” x 4”DIGITAL AD GUIDELINES• CMYK - Print resolution (300 dpi @ 100% of print
size) PDF - with all fonts embedded. All professional layout software such as: InDesign or QuarkExpress has the capability of exporting or saving as a PDF.
• Please send print quality PDFs only.• If sending ad material by courier, please send a print
quality PDF and a proof with crop marks.• If sending ad material to the FTP site, please clearly
label the file as to who the advertiser is and which publication the ad is intended to run.
• Uncheck “OPI_Active” when exporting to PDF.
Jr. Page Spread 15.75” x 10.5”
Jr. Page 7.875” x 10.5”
2/3 Page Vertical 4.625” x 10.5”
1/2 Page Island 4.625” x 7.375”
1/2 Page Horizontal 7.875” x 5.125”
1/3 Page Vertical 2.25” x 10.5”
1/3 Page Horizontal 7” x 3.625”
1/3 Page Square 4.625” x 5”
1/4 Page Horizontal 7.875” x 2.375”
1/4 Page Square 3.375” x 5”
1/6 Page Vertical 2.125” x 5”
1/6 Page Square 3.375” x 3.25”
Ship To: BASS Publications ATTN: Becky Bartell 200 Celebration Place, Suite 900Celebration, FL 34747
Phone: (407) 566-2419Email: [email protected]
ADVERTISING DUE DATESJan 2011 Feb 2011 Mar 2011 Apr 2011 May 2011 Jun 2011
Ad Closing Date 12/7/10 1/3/11 1/31/11 3/3/11 3/31/11 5/5/11
Ad Material Due Date 12/10/10 1/7/11 2/4/11 3/8/11 4/5/11 5/10/11
Inserts Due Date 12/20/10 1/14/11 2/11/11 3/16/11 4/13/11 5/18/11
Begin Mailing 12/29/10 1/21/11 2/18/11 3/23/11 4/20/11 5/25/11
Estimated In Home 1/7/11 1/29/11 2/26/11 3/31/11 4/28/11 6/3/11
Jul 2011 Aug 2011 Sep 2011 Oct 2011 Nov 2011 Dec 2011
Ad Closing Date 6/2/11 7/1/11 8/4/11 9/1/11 10/3/11 11/7/11
Ad Material Due Date 6/7/11 7/8/11 8/9/11 9/7/11 10/7/11 11/10/11
Inserts Due Date 6/15/11 7/15/11 8/17/11 9/14/11 10/14/11 11/17/11
Begin Mailing 6/22/11 7/22/11 8/24/11 9/21/11 10/21/11 11/25/11
Estimated In Home 6/30/11 7/30/11 9/1/11 9/29/11 10/29/11 12/5/11
©2010 BASS®, MKT1001898
Shipping Address: BASS200 Celebration Place, Suite 900Celebration, FL 34747(407) 566-BASS • Bassmaster.comFax (407) 566-2214
Postal Address: BASSP.O. Box 10,000Lake Buena Vista, FL 32830