apr 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

MEANINGFUL BRANDS 2015

The majority of Spanish citizens wouldn’t mind if 92% of the

brands disappeared (this means a 3% increase from last year)

CONTINUING TO APPLY TRADITIONAL FORMULAS WILL ONLY HELP YOU TO

KEEP YOUR BRAND ON THAT PERCENTAGE

#02BRAND KNOWLEDGE

IF YOUR USERS ACCESS TO YOUR BRAND

THROUGH SMARTPHONES, CREATE CONTENT PREPARED TO BE

CONSUMED IN “MICRO MOMENTS”

MICRO MOMENTS

82% of smartphone users check their mobile devices while they are on the store deciding

what to purchase. 1 out of 10 ends up buying a different product from the one originally planned

#03BRAND INNOVATION

INSTEAD OF CREATING A MESSAGE, DEVELOP A

PLATFORM OR PRODUCT WHICH ALLOWS YOU

TO CREATE A CONVERSATION

WHISKAS CATSTACAM

Device which allows cats to “make and publish” photographs on Instagram. These are then analyzed by an expert on animal

behavior and users can ask him doubts

INNOVATE BEYOND THE COMMUNICATION OR THE PRODUCT, FOR

EXAMPLE ON THE EXPERIENCE OF USE

MCDONALD’S BAGTRAYThe traditional paper bag becomes a cardboard tray

so that you can enjoy your food anywhere

#04BRAND INNOVATION

#05BRAND ACTIVATION

SHOWING THE EFFECTS OF THE USE

(OR NON USE) OF YOUR PRODUCT IT’S

A USEFUL TOOL

THAI HEALTH PROMOTION FOUNDATION

This association launches anti tobacco messages written with ink created from contaminated

lungs from smokers

IF YOU WANT TO IMPACT A

DETERMINED TARGET, DO SOMETHING WHICH

ONLY THEM WILL UNDERSTAND

SALTA TOOTH IMPLANT

Tooth implants which work as bottle openers for rugby players which have

lost a tooth during a match

#06BRAND ACTIVATION

#07BRAND PLATFORM

APROVECHA LOS SOPORTES QUE TIENE

TU MARCA PARA CONVERTIRLOS EN

PIEZAS DE COMUNICACIÓN

VOLKSWAGEN THE REDUCE SPEED DIAL

A speedometer developed by the son/daughters of 4 VW Golf drivers to remind them that speed is not a good idea

#08BRAND PLATFORM

OWN A SECTOR OR COMMUNICATION

TERRITORY SHOWING INTEREST FOR THE USER

PEDIGREE FOUND

Free app that allows owners of lost dogs to share an alert to

people that are at the area using Google´s advertising network

#09BRAND DIALOGUE

IF A SUBJECT IS PART OF YOUR USERS

CONVERSATIONS, TAKE THIS OPPORTUNITY AND BECOME PART OF THEM

CARLSBERG BEER BODY READY

Following the controversy created by the campaign “Beach Body Ready” from Protein World, the beer brand launches

its own version “Beer Body Ready”

#10BRAND DIALOGUE

IF YOU LAUNCH A DIRECT ATTACK TO

AN ANTAGONIST YOU WILL GAIN THE SIMPATHY OF A

LARGE SCALE OF YOUR TARGET

LANE BRYANT #IMNOANGEL

Direct attack to Victoria´s Secret and its angeles, with a campaign

which shows big size models showing that every woman is sexy

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

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