sep 15

?The FullSIX team compiles every month the most

impressive digital communication contents

Specially thought to inspire and share conclusions

Insights, data and trends; knowledge to be able to

question and build

Innovation in technology, strategy, media, message

and execution

Stories and experiences created to connect brands with people

Owned spaces where brands interact with

their target

Conversation and content created and thought to be

consumed and shared

#01BRAND KNOWLEDGE

LETS MAKE THEM PART OF OUR COMMS AND HELP US TO REACH

THEIR EQUALS

TRUST IN ADVERTISING

74% of the Spanish people, believe that family and friends

recommendations are the most reliable “advertising”

#02BRAND KNOWLEDGE

RESEARCH ONLINE PURCHASE OFFLINE

According the multichannel study about the consumer developed by Savvy, digital

media, affects 69% of the purchases of products over a value of 20 Pounds

OFFER AN OPTIMIZED PURCHASE EXPERIENCE

EVEN IF THE CLIENT IS AT YOUR OFFICE, ON YOUR

SITE, OR WITH THEIR MOBILE DEVICE, …

#03BRAND INNOVATION

KNOW YOUR AUDIENCE, THEIR NEEDS AND THEIR

PROBLEMS AND OFFER THEM A SOLUTION

PEPSI MAX THE FRIEND FINDER

One out of three people loses their friends at music festivals, to solve this, Pepsi has developed a

drone that helps tracking them

A MEDIA-NEUTRAL APPROACH WILL

ALLOW TO FIND NEW SPACES TO PLACE YOUR

NEUTROGENA CARAS

A magazine that includes samples of make up remover

that you can even use to remove the model’s make up

#04BRAND INNOVATION

WORK IN THE SOLUTIONS ON THE SITUATIONS

THAT HAPPEN AROUND YOUR PRODUCT

CERVEZA ANDES THE FAIREST NIGHT

A fake casting to maintain occupied all the good looking men, increasing the chances

of the normal ones…

#05BRAND ACTIVATION

TURN A SIMPLE PROMOTION INTO A

COMMUNICATION MOTIVE

JETBLUE #NYCTAKEOFF

The NYC airline creates a mupis campaign where ads are replaced with giant coupons with different

prizes, from ice creams to trips

#06BRAND ACTIVATION

#07BRAND PLATFORM

HACK YOUR COMPETITORS. IF YOU ARE NUMBER 2, YOU

ARE ALLOWED A LITTLE BIT OF FUN

BURGER KING MCWHOPPER

Responding to Peace One Day, Burger King asks McDonalds to sign a peace treaty creating McWhopper,

a fusion of their two star burgers

YOUR BRAND AND YOUR COMMS MUST BE READY

TO SEIZE REAL TIME

ZAPPOS #PAYWITHACUPCAKE

Google gives cupcakes to all of those that try their new phone

app, till Zappos comes with better prizes than those cupcakes…

#08BRAND PLATFORM

PROVE YOUR BRAND POSITIONING TAKING IT INTO CONSUMERS

REALITY

COCA-COLA HAPPINESS STARTS WITH A SMILE

Coca Cola places a man in underground’s trains, and he

starts laughing until he infects the rest of the train

#09BRAND DIALOGUE

DRAMATIZE THE SOLUTION THAT

YOUR PRODUCT OR SERVICE OFFERS

ENERGY ONLINE DOOR KNOCKING

Competitor’s door to door sales people are frightened

by the same door in this candid camera action

#10BRAND DIALOGUE

WE USEtechnology in a creative way to develop experiences where brand and consumers interests coincide

WE INTEGRATEstrategy, creative and technology in-house to create digital communication campaigns, ecommerce platforms, CRM plans and social media strategies for top advertisers

WE AREthe largest independent digital communication group in Europe [+1000 people], and a team of 70+ in Spain

LET’S TALKIf you want to know everything we can do for your brand, please contact us

Javier Gómez de Quero del Castillo Managing Director

+34 91 298 27 30 javier.quero@fullsix.com

Bueso Pineda 12, 28043 Madrid

WWW.FULLSIX.ES

sep 15