The Five Factors That Make The Difference

When Marketing Your App

After the app development cycle finishes, comes the

most important part to take care of. Marketing an app

is often what makes an app successful. If you do not

have an audience you can reach, you aren’t going to

make a difference. While Android seems to be the

obvious choice for releasing the app in, do not forget

about Android and Windows to increase the app

marketing potential.

Focusing on app quality

Developers are well aware of the importance of good

quality. Whether it is defined by functionality or the service

the app offers, focus on content is everything. Produce a

great app, and it will sell if you can market it well. If you

create poor quality apps without focusing on user-friendly,

it is difficult to use, you’re losing out.

While Good content is the King, it is only half the battle

won. Converting your app into downloads is in user’s

hands. It becomes important that more people know about

your product. The developer must ensure that their

marketing strategies are effective. Here are five factors that

make a difference in marketing the app.

1. Release the app early

How bug-free is your app? Android or iPhone app

developers like to put forward the best and polished

products, free from bugs. This strategy is to release an app

that’s perfect. So, why do you need to release your app

early? Studies reveal that putting even an unfinished

product in the form of a beta version can create the right

amount of curiosity. This will help users to see how your

app feels, performs, and looks in the real.

As a developer, you will know more about your app by

putting it in the real world. You will know how the app is

performing, user experience and lacks of the app. Hence,

you will have the best possible feedback for your app

before you finalize the product. You will know what is right

and wrong with the product. The end-result will be much

better than you thought.

2. Make your alpha or beta version exclusive

You may want to release the unfinished version, but do not

just release an average version for the sake of it. Testing is

important – offer the app to the users to get a complete user

feedback.

You can send an invitation to limited users. This limited

number of users must include other developers, and people

from industries related to your app. You must keep it

personal; the user must feel comfortable and free to help

you improve the product. More exclusive the group, the

more buzz and exclusivity it will create. Make sure you are

offering good content, because this same group can also

decide the ill fate of you app if they find it boring and

useless.

3. Utilize social media

How do you use social media? Your social media

strategy can determine how successful your app is.

Remember, users are the biggest critics and also the

promoters. Make sure that you app is shareable. The

user needs to be able to share the content of the app

with their social media network.

Allow the users to share it with ease; provide Share

button like Twitter, Facebook, Google Plus, and

Pinterest. Spend some time developing social media

functionality within the app that makes the sharing

easier. Interact with customers through comments and

respond to feedback.

4. Develop a niche based app

Keep in mind what is the niche of you app is. Even

before you start to develop the app, you must decide

the niche. It may sound more worthwhile if you are

looking to develop an app for everyone, but it isn’t the

right approach. When the app is targeted to a

particular niche and USP, it can create more buzz and

generate quicker adoption.

However, make sure you do not become too niche and

exclude many potential users. You want your app to

be exposed to as many users as possible within the

niche. You must learn more about who want your app

and for that understand the needs of users in the

niche.

5. App store optimization

How are you reaching your audience through the Play

Store? If no user can find your app on the market, it is

not worth it. How you optimize your app will go a

long way in increasing visibility. Similar to Search

Engine Optimization that helps you rank higher in

Google, it will help you to get increased visibility in

Google Play Store.

Use the keywords in title, description, and images.

The right keywords are the only way users find the

app on the market. Choose more target keywords

related to your niche and make sure it attracts only

users related to your niche.

Use the right keyword strategy – do not keep the same

keywords that big players use. You want to be able to

increase visibility, use keywords that make your app

stand out. Take some time out to choose the right

keywords for your app optimization.

The strategy is all about making more use of the app

and make the app available across a wide range of

Platforms.

Source: www.mindinventory.com

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