6.000 POPULATED

ISLANDS

> 300ETHNICS

> 700 LANGUAGES

> 3.000 TRADITIONAL

DANCES

5.350 TRADITIONAL

RECIPES

INDONESIA HAS…

AND NUMBERSWE ARE YET TO

DISCOVER…

There are many Indonesians consider diversity as the beginning of conflicts

PROBLEM

We call upon all Indonesians to come and participate in our campaign

TARGET

Indonesians love to be praised, to win, and to be having a spotlight

INSIGHT

WORLD’S MOST DIVERSE CULTURE IN

ONE COUNTRY

IDEA

Here is our strategy…

kompasdotcom

SODARA - SODARIFESTIVAL

SATU DALAM RAGAM – SATU DALAM REPUBLIK INDONESIA

1Challenge all province in Indonesia to establish a folk festival, contains of ;• Traditional Dances• Traditional Culinary• Traditional Costumes• A Drama Performance of

Native Language

TO INVITE

2 TO EXCITE

All the data from the festival (total number of the dances, cuisines, costumes, and language) will be calculated to be reported for GUINNESS WORLD RECORDS

3 TO AMPLIFY

KOMPAS TV will broadcast the folk festival, live, in order to cover the festival nationally

Media Coverage Post-event

This campaign is a proof that the diversity is something unique and beautiful that bring “color” in Indonesia.

Thank You