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How to empower communities. During a keynote talk at the Danish International Media Festival in Odense, I shared tips on how to look at a community in a way the provides value for them and drives results for the business. #fagfestival
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How To Empower Communities
@tamcdonald #fagfestival
What isCommunity?
We’ve been asking the wrong question. It should be…
Who isCommunity?
@tamcdonald #fagfestival
@tamcdonald #fagfestival
A
CROWDIs
NOT a Community
@tamcdonald #fagfestival
It’s people who come and go
@tamcdonald #fagfestival
THISIs Community
Who is aCommunity Manager?
Hint: They’ve been around long before social media
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
Exclusivity
If everyone can have it, why would I want it?
@tamcdonald #fagfestival
When your community is exclusiveEveryone on this side is excited to be in
And everyone on this side,wants to get IN
@tamcdonald #fagfestival
@MurphTheSurf350
Meet Murph Member of the community who:
• Provides feedback• Gives insights on new features• Offers assistance to other community
members
@tamcdonald #fagfestival
Murph is a pundit.
Pundits can:• Use hyperlinnks• Format text• Have their comments
featured at top
Pundits earn this privilege by being responsible and helpful community members.
@tamcdonald #fagfestival
WIIFT?
What’s in it forTHEM?
@tamcdonald #fagfestival
STOPBeing a bulldozer
The world doesn’t care what you say about your brand.
@tamcdonald #fagfestival
STARTBecoming the magnet
Attract people to you and get them to stick around.
@tamcdonald #ccdk
Trust
Tweetable
“People will support people they know, like and trust.” @tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@tamcdonald #fagfestival
@WendyWidom
Meet Wendy Member of the community who:
• Promotes segments• Watches, comments and is a guest• Helps recruit other guests
@tamcdonald #fagfestival
And when she introduces new community members…
She keeps introducing new community members!
Most importantly, these community members do exactly what Wendy does: promote, introduce and participate
@tamcdonald #fagfestival
Experiment
Always be experimentingStart small by:
• Testing with little or no budget
• Testing with no add’l resources
• Getting buy-in from at least one other stake-holder
• Measuring results
@tamcdonald #fagfestival
Experiment
Tweetable
“The truth lies between what the community tells you and the data shows you.” @tamcdonald #fagfestival
@tamcdonald #fagfestival
K.I.S.S.
@tamcdonald #fagfestival
K.I.S.S.
@tamcdonald #fagfestival
K.I.S.S.
Tweetable
“Making your message easy to share is letting your words be told from the user’s voice.” @tamcdonald #fagfestival
@tamcdonald #fagfestival
• Long term growth
• Scalable Community
WIIFY?What’s in it for you?
@tamcdonald #fagfestival
• Innovation
• Loyalty
WIIFY?What’s in it for you?
@tamcdonald #fagfestival
• Community is not the crowd (make it exclusive)
• Be the magnet, Not the bulldozer
• Trust• Experiment (always)• K.I.S.S.
@tamcdonald #fagfestival
How to Empower Communities
Contact: Tim [email protected]
http://timmcdonald.me
@tamcdonald #fagfestival
