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THERE IS A LOT OF FACEBOOK MARKETING
GARBAGE FLOATING AROUND.
74% CANADIAN FACEBOOK USERS LOG IN AT LEAST ONCE A DAY
FACEBOOK IS BIGGERFACEBOOK IS THE 800 POUND GORILLA OF THE SOCIAL NETWORKS.
AVERAGE COST TO REACH 1000 PEOPLE
FACEBOOK TARGETING ALLOWS YOU TO HIT THE BULLSEYE MORE OFTEN.
WHAT DO YOU THINK WHEN I
SAY, ‘FACEBOOK’?
WE GO TO FACEBOOK TO SEE UPDATES ON FRIENDS & FAMILY.
IF YOU WANT MORE LEADS THEN HAVE BETTER BAIT.
BEST FACEBOOK BAIT IS TO OFFER SOME KIND OF VALUE FOR FREE.
THE GOAL SHOULD BE TO WARM-UP YOUR FACEBOOK AUDIENCE TO YOUR PRODUCTS AND
SERVICE BEFORE ASKING THEM TO BUY.
➔ Buyer Personas➔ Customer Lists➔ A Great FREE Offer➔ Landing Page➔ Conversion &
remarketing pixels➔ Email
Autoresponder and/or CRM
BASIC TOOLS YOU WILL NEED TO RUN A SUCCESSFUL LEAD GEN
CAMPAIGN ON FACEBOOK:
1. GUIDES or CHECKLISTS
1. GUIDES or CHECKLISTS
DON’T FALL ASLEEP AT THE WHEEL. AD FATIGUE IS A VERY REAL THING ON
FACEBOOK.
2. EMAIL COURSES
2. EMAIL COURSES
YOUR IMAGE IS THE MOST IMPORTANT PART TO CREATING A SUCCESSFUL AD
ON FACEBOOK.
3. FREE TOOLS
3. FREE TOOLS
3. FREE TOOLS
WE DON’T ALWAYS REMEMBER WHAT YOU SAY, BUT WE REMEMBER
HOW YOU MADE US FEEL.
4. VIDEO SERIES
4. VIDEO SERIES
WITH FACEBOOK LEAD GEN, THINK MOBILE FIRST.
5. CONTESTS
5. CONTESTS
PEOPLE LIKE TO WIN STUFF, GIVE THEM A CHANCE TO WIN SOMETHING!
6. QUIZZES
6.QUIZZES
PEOPLE LOVE QUIZZES, GAMES, TRIVIA ON FACEBOOK, SO LET THEM PLAY!
7. FREEBIES & DISCOUNTS
7. FREEBIES & DISCOUNTS
1. Guides & Checklists
2. Email Courses3. Free Tools4. Video Series5. Contests6. Quizzes7. Freebies &
Discounts
QUICK RECAP
NOW GO JUMP IN WITH BOTH FEET AND GENERATE YOURSELVES BOAT LOADS OF LEADSTHROUGH FACEBOOK!
MATTHEW [email protected]
