“An understanding of

relationships that

shed light on or help

solve a problem”

INSIGHT

INSIGHT

- Prague is a modern

city that is steeped

in tradition

- Staropramen is

Prague’s beer

INSIGHT

- Prague is full of

legends and the

greatest of them all

is Staropramen

ignite

STAROPRAMEN

STAROPRAMEN

INSIGHT

- Target audience is

getting old

- Old people don’t

drive as much

INSIGHT

- Let’s rejuvenate the

brand

- Let’s inspire people

to go out and

experience the

world

- Let’s show them to

“Live life to the fullest”

ignite

BENZINA

INSIGHT

- Everyone is

skeptical of

the government

- Country just

finished going

through first

Presidential

election

INSIGHT

ignite

- Question the

safety of your

property in the

Czech Market

- If someone takes

something away

from you, take

something away

from them

CZECH POINT 101

FIND ME ON LINKEDIN

OR

EMIL@PASSIONCOMM.COM