“An understanding of
relationships that
shed light on or help
solve a problem”
INSIGHT
INSIGHT
- Prague is a modern
city that is steeped
in tradition
- Staropramen is
Prague’s beer
INSIGHT
- Prague is full of
legends and the
greatest of them all
is Staropramen
ignite
STAROPRAMEN
STAROPRAMEN
INSIGHT
- Target audience is
getting old
- Old people don’t
drive as much
INSIGHT
- Let’s rejuvenate the
brand
- Let’s inspire people
to go out and
experience the
world
- Let’s show them to
“Live life to the fullest”
ignite
BENZINA
INSIGHT
- Everyone is
skeptical of
the government
- Country just
finished going
through first
Presidential
election
INSIGHT
ignite
- Question the
safety of your
property in the
Czech Market
- If someone takes
something away
from you, take
something away
from them
CZECH POINT 101
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