TGI Europa 2015 R1

Clothing, Accessories & Other Personal Items

New options for: Sports Shoes/Trainers, Clothes & Accessories

- Activity Tracking Wristband

1.5 Million adults 15+ from Great Britain have

or own an Activity Tracking Wristband

510,000 have bought an Activity Tracking

Wristband in the last 12 months.

Base: GB Parents with children Source: Europa 2015 R1

Internet and Communications

New Options for: Sites Visited – Social Networking (Regularly/ Occasionally)

Source: Europa 2015 R1

Internet and Communications

New Options for:

Which of the following do you use social networking sites for? ..

-Making new friends -Keeping in touch with friends & family

-Sharing updates on your own life (e.g. status updates) -Sharing your own photos/videos

-Sharing online content with your friends (e,g, websites, videos or pictures) -Organising events/responding to event invitations

-Joining groups (e.g. becoming a fan of...) -Following/becoming a fan of celebrities

-Following/becoming a fan of particular brands/products -Keeping up to date with breaking news/ events

-Following sports stories -Entering competitions

-Playing games

Source: Europa 2015 R1

Internet and Communications

New Options for: Internet – How Often Purchase Online AND Frequency of Visiting Social Networking Sites:

Source: Europa 2015 R1

How Often Purchase Online: Frequency of Visiting:

Consumer ElectronicsNew Options for: Desktops, Laptops and Tablet Computers

- Added: Who uses:

You

Your partner/spouse

Son/Daughter

Someone else in Household

Source: Europa 2015 R1

Outdoor AdvertisingNew Options:

Spain: France:

Source: Europa 2015 R1

- Advertising on digital screens

- Digital TV screens on streets or

roads in the entrance to cities

- Digital TV screens on the

underground

- Advertising on digital/TV screens in

shops, points of sale

- Poster advertising at a shop

entrance – small size

- On shop windows

- In town centre cark parks

- Advertising on digital screens in shopping centres

- Digital TV screens at the airport

- Digital TV Screens at railway stations

Both:

Financial Services

New Options for: Charities Donated to

Source: Europa 2015 R1

Shopping and RetailAdded: Gift Cards and Vouchers – Which Bought

135% more likely to own a Fiat car

126% more likely to be social grade A

222% more likely to have got married in the last 12 months

60% more likely to have been abroad 4+ times in the L12M

20% live in Greater London [153]

56% more likely to have finished school/college in the L12M

Base: Purchased Gift Cards last 12 Months

Rationale: Conscious Choices

New Options for:

- The Manufacturers’ Brand (ES)- Quality (ES)- Price (ES)

- Offers/Promotions (ES)- Advertising (ES)- Availability (ES)

- Origin, country of manufacturer (ES)- Professional recommendations/reviews (ES)

- Consumer/User reviews (ES)- Friend/Family recommendations (ES)

- Novelty (ES)- Packaging (ES)

- Celebrities' recommendations (ES)

Source: Europa 2015 R1

Children’ Products – Criteria of Choices:(Most important factor / Second most important factor)

Rationale: Conscious Choices

New Options for:

Source: Europa 2015 R1

Consoles – Criteria of Choices:(Most important factor / Second most important factor)

Rationale: Conscious Choices

New Options for:

- The Lowest Price

- The Characteristics Of The Offer (Guarantees, Total Amount Insured...)

- A Trusting Relationship With My Intermediary

- A Response Adapted To My Needs Or Particular Problems

- A Solution Which Allows Me To Carry Out My Projects To A Good End

- They Guide Me, Indicate The Most Useful Solution

- The Policy Features

- Few Small Print And Clarity Of Conditions

Source: Europa 2015 R1

Insurance Companies – Criteria of Choices:(Most important factor / Second most important factor)

Rationale: Conscious Choices

New Options for:

- Price, Offer

- The Existence Of Discounts For Not Having Claims

- Acceptance Of Greater Number Of Claims Without Rise In Quotas

- The Reliability Of A Well-Known Company

- Travel Assistance

- Speed And Convenience In Resolving Repairs And Court Cases

- Including Insurance For All Passengers

- Advice From Other People

- Other

Source: Europa 2015 R1

Car Insurance – Criteria of Choices:(Main Car / Second Car:)

Lifestyle Statements

Source: Europa 2015 R1

Lifestyle Statements

Source: Europa 2015 R1

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