Epsilon Guide to SXSW Interactive 2016

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  • 2016 SXSW Interactive offers a robust and deep range of topics by some of the best thought leaders from marketing to technology. Weve specially curated a list of must attend talks and panels based on their relevance of topic, application to your business, strength of speakers, and how they align to the following five key trend territories weve identified for 2016. 1. Social Messaging 2. AI and Emotive Robotics 3. Virtual Reality 4. Dark Social 5. Connected Everything

    For additional insight and analysis of the trends above, feel free to reach out to our Chief Digital Officer, Tom Edwards at tom.edwards@epsilon.com

    #EpsilonSees #SXSW

  • #EpsilonSees #SXSW

    Friday, March 11

    Lerers Theory of Media Evolution

    Why: Understand how the evolving media landscape will change the way we connect and build trust with consumers.

    Hilton Austin Downtown | Salon G

    Were Not Gonna Take It: Ad Blocking and User Revolt

    Why: With a host of ad-blocking companies (aided by Apple) making it easier for users to avoid ad views, it is getting harder to reach customers. Find out whos doing what to fix this issue.

    Sheraton Austin | Capitol Ballroom

    11:00am 12:00pm

    12:30 1:30pm

    The Next Multibillion Opportunity: Marketing in Messaging

    Why: A panel of key executives from Kik, Snap, Comedy Central and Unilever will address how to effectively engage consumers in messaging apps to reach audiences. Brands need to understand the right way and whats available to effectively connect.

    Hilton Austin Downtown | Salon J

    Proximity Predictions: The Future of Advertising

    Why: Brand and mobile marketers come together to predict how mobile engagement will evolve over the next 18 months. As smartphones and sensors provide brands the ability to connect with their audiences, its important to understand how emerging technologies will allow us to do this more effectively and efficiently.

    Courtyard Marriott | Rio Grande Ballroom

    #EpsilonSees #SXSW Contact: Tom.Edwards@epsilon.com | 214.708.8118

    Deep Web and Dark Social: Is Anything Really Private?

    Why: Understand the implications of Deep Web i.e. Facebook and Dark Social i.e. email, text messaging and its overall impact on how consumers are connecting behind the scenes to uncover richer insights into your customers online behavior.

    Austin Convention Center | Room 8ABC

    Go Native or Go Home: Ads and Addictive Content

    Why: As ad-blocking adoption grows, native content provides brands a solution to connect with their customers in an authentic way. This panel should provide insights into how both brands and bloggers are collaborating and co-creating content together.

    Westin Austin Downtown | Continental 3

    3:30 4:30pm

    5:00 6:00pm

    Marketing to Moments that Matter

    Why: Gain insights on how consumers connect around their most important moments on Facebook and Instagram and how brands can participate to enhance these moments. Get good insights into not only the right way to enrich moments, but also get your audience to amplify your brand message with their networks.

    Hilton Austin Downtown | Salon H |

    Mobile Deep Linking: Lets Talk about Apps, Baby

    Why: With over 1.5M apps, discovery is becoming a significant challenge for brands to get their app discovered. Deep-linking offers a solution for brand to partner with other app platforms to create a cohesive seamless experiences, thus driving discovery and engagement.

    JW Marriott | Salon D

  • Saturday, March 12

    Get the Message! The Rise of Conversational UI

    Why: The rise of AI and chatbots is forcing designers and experienced designers to reconsider interaction models between systems and consumers. Chatbots offers brands a unique ability to scale connections with their users and promote content discovery, but it is important to delineate the differences in interaction models between chatbots/human and human/human interaction.

    JW Marriott | Salon D

    IoT: A Thousand Touchpoints of Marketing

    Why: Discuss the rules of engagement of a connected world, when everything could be a message: what are the organizing principles for branding and advertising in a sublimely connected world. Brand marketers need to understand the ramifications of when every device is connected, the role of devices, how and what data to capture, and when and how to message in an ubiquitous world.

    Sheraton Austin | Capitol Ballroom

    9:30 10:30 am

    11:00 am 12:00 pm

    The Future Will Be Personalized

    Why: Personalization is becoming expected. Consumers are bombarded with so many messages they will now only pay attention to things that matter to them when they matter the most. Brands need to understand how they can take this further into the product level to drive deeper loyalty.

    Westin Austin Downtown | Continental 1-2

    Virtual Reality and the New Sales Experience

    Why: The implications of VR in the retail space and what that means for brands as we move to a Retail Everywhere environment. Understanding how to design the right virtual experience can help drive trial and in-store traffic.

    Sheraton Austin | Capitol Ballroom

    #EpsilonSees #SXSW Contact: Tom.Edwards@epsilon.com | 214.708.8118

    LEGO Group and Cartoon Network: Building Future Fans

    Why: Finding the right partner and platform is becoming invaluable in an environment where its becoming more difficult to scale your reach. Partners can not only help you reach the right audience, but also connect with them in a deeper and more contextually relevant way.

    Austin Convention Center | Room 12AB

    12:30 1:30 pm

    3:30 4:30 pm

    AI and Your Shopping Habits:

    Why: In addition to this being hosted by some of the biggest online shopping platforms, Zappos and Pinterest, this panel will provide you with insights and examples of how different companies are using machine learning to uber-curate and personalize their customers shopping experiences.

    Westin Austin Downtown | Continental 3

    Rise of the Social Employee

    Why: Social Media isnt just a tool for consumers to broadcast their feelings and opinions about brands to their networks, but also been a vehicle for employees to do the same thing about your company. The CEO of Hearsay Social discusses how you can leverage this new paradigm and turn it into a way to attract new and deepen existing relationships with clients.

    Hilton Austin Downtown | Salon E

    #EpsilonSees #SXSW

  • Sunday, March 13

    Analytics for Social Marketing

    Why: Aligning your organization on the right social metrics can help transform Big Data into actionable insights that will help you uncover new patterns and trends, providing insights for your product development, and micro-segment customers to refine marketing campaigns.

    Courtyard Marriott | Rio Grande Ballroom

    9:30 10:30 am

    11:00 am 12:00 pm

    The API Economy: Develop, Innovate, Transform

    Why: APIs act as the digital glue that creates seamless experiences between different services and applications. Google, for example, leverages the Uber API to keep their users within the Google maps. As the use of API explodes, brands need to understand how they are changing the way brands are building customer centric seamless experiences

    Courtyard Marriott | Rio Grande Ballroom

    Human-Centered Design: Why Empathy Isn't Enough

    Why: Successful branded experiences are designed around the needs and behaviors of its customers. In this discussion, one of the best brand experience designers will share principles and tool on how to design experiences that delight, change behavior and transform your brand experience.

    JW Marriott | Salon FGH

    #EpsilonSees #SXSW Contact: Tom.Edwards@epsilon.com | 214.708.8118

    Creating a Meaningful Dialogue Through Video

    Why: Video has become the primary form of content for people to connect with each other and for brands to connect with their audiences. Hear the head of brand solutions for Vimeo and the Director of Content Strategy for Edelman discuss how brands, platforms and creators can partner to create meaningful rich content for their right audience.

    Austin Convention Center | Room 12AB

    Mo' Money Mo' Problems: Luxury Confronts Digital

    Why: Learn how luxury brands can remain exclusive even in the openness and infinite web. Panelists from Havas Luxe, Giorgio Armani and Lamercatique will explore how luxury brands can remain niche and aspirational while embracing digital and social channels.

    Hilton Austin Downtown | Salon J

    2:00 3:00 pm

    3:30 4:30 pm

    Lets Drop the Term Millennials

    Why: Millennials are now the largest spending cohort, but we need to think beyond their impact now and think about their influence on culture and design for future generations. Philipe Von Borris, CEO and Co-founder of Refinery29, will explain to us why we need to reframe Millennial from an age-group to a mindset, and what this means for the future of business and society.

    Hilton Austin Downtown | Salon H

    Understanding Average: The Inertia of Culture

    Why: The idea of mass adoption or achieving scale can be difficult in environment of niches and personalization. Learn insights into the behavior of average Americans and how you can leverage these to inform your strategy and creative.

    Hilton Austin Downtown | Salon H

    Deconstructing Creepy: New Tech, Old Social Norms

    Why: Privacy has been one of the most highly debated topics. Executives from both Slack technologies and the Future of Privacy forum discuss risk