EMAILMARKETING

SOCIALMARKETINGVS

USING THE RIGHT CHANNELThink about your average day as a marketer – how much time you spend on social media creating ads, posting status updates as compared to the amount of time you spend on emailing marketing growing your list, crafting great content, etc. If you find you’re spending a majority of your time on social media, and little to no time on your email list, it could be a potentially tragic mistake that could be costing you sales. Here’s why.

3.9BILLION1.39

BILLION

232MILLION

Total number of Twitter monthly active users

Total number of Facebook monthly active users

Total number of worldwide email accounts

ENGAGEMENT AND REACH TELL THE STORY

EMAIL MARKETING SOCIAL MEDIA

20% - 30%Open rates for email marketing messages

6%Organic reach on Facebook

.5%Click-through rates on Tweets

S U M M A R Y

YOU ARE 6X MORE LIKELY TO GET A CLICK-THROUGH FROM EMAIL THAN FROM TWITTER

YOUR MESSAGE IS 5X MORE LIKELY TO BE SEEN THROUGH EMAIL THAN FACEBOOK

Presented and created by:

EnvisagerS T U D I O

www.facebook.com/EnvisagerStudio

https://twitter.com/EnvisagerStudio

http://envisager.net/envisager-blog

EMAIL ACCOUNTS = 3X > FACEBOOK + TWITTER COMBINED