Email Marketing Tips

Although seemingly surpassed by social media sites, email marketing is still a

vital part of advertising for an online business. There are many

advantages to email marketing, such as the fact that it is

relatively inexpensive and can

reach a great number of people.

However, effective email marketing takes more than just sending out

emails, you must know how to shape, create and structure your messages

so that your email marketing campaign hits the target. What

follows are a few simple email tips that will help you get the most out of

your marketing campaign.

Make Unsubscribing Easy

This may seem silly that the very people you are sending emails to should also be presented with an easy, obvious way to unsubscribe. But the truth is that having such an

obvious link actually can bolster your brand by allowing readers to

unsubscribe easily. Plus, if they do unsubscribe, then they probably were

never going to be customers in the first place.

Make Unsubscribing Easy

This may seem silly that the very people you are sending emails to should also be presented with an easy, obvious way to unsubscribe. But the truth is that having such an

obvious link actually can bolster your brand by allowing readers to

unsubscribe easily. Plus, if they do unsubscribe, then they probably were

never going to be customers in the first place.

Use Good, Obvious LinksEffective email marketing is designed

to lure the reader into clicking on embedded links that takes them to your website or landing page. You'll

want to include several good, obvious links in every email that you send so

that potential customers will understand what to click if they want

to order your product or service.

Just because the links are obvious doesn't mean that they need to

overwhelm the reader. Remember that you can embed links into the

words of the email which is especially effective if you are calling them to

action.

Keep it Clean of ImagesImages take time to download and there are many email programs that

do not allow or are simply not capable to displaying images for their readers. So don't bother to put them there in the first place and instead focus on presenting a simple, clean message. This will not only save you space, it will save you time as well.

Update your Email Listings Regularly

You will want to prune all email addresses that have gone bad and

check all of those that are returned to you so that you can insure that the

formatting of their email address was good. Plus, if you send out too many emails with undeliverable addresses, your email provider might flag your

attempts as spam.

Proofread Your WorkThis is one step that is not done often enough. Email messages with too many spelling errors, confusing

sentences or unusual structure will irritate many on your contact list. First and foremost, spell check your work and read it over to see if it makes sense. While you may not catch

every error, you will catch enough that your readers will enjoy what you send

them.

Send out Tests Before You Email

It doesn't do your email marketing campaign any good to have your work wind up in the spam folder or having the layout break the Outlook preview

pane. So before you send out the emails, send test emails to your

accounts under all the email providers. Make sure it works for you before you

send it out to your customers.

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