10 useful tips email marketing

  • View
    599

  • Download
    0

Embed Size (px)

DESCRIPTION

Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. It's the best way to reach a larger audience, faster and easier.

Transcript

  • 1. 10 Useful Tips - Email Marketing Publication of Unique Contacts

2. ContentsHow Email Marketing Can Be Used to Increase Site Traffic/5Can Email Marketing Help in Improving ROI /7 What Email Marketing Can Do to Increase Your Sales /9 Understanding the Requirements of Email Marketing/11Email Marketing The Secrets of a Successful Campaign/13Revealing the Secrets of a Successful Email Marketing Campaign/15Effective Email Marketing Strategies for Your Business/17Getting Best Results from Email Marketing /19 Email Marketing Getting Good Leads /21Email Marketing 3 Essential Tips to Generate Clicks /232PageUnique Contacts 3. Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. Its the best way to reach a larger audience, faster and easier. Online marketing entails many elements, which obviously includes the Social Media marketing which is fast becoming the brain of all marketing structures. It is more direct and the emails that land into existing customers or potential ones are considered as marketing, with a good chance of a large interested audience. It is also one of the best ways to keep track on interested customers and build a data base and keep them updated with all your business happenings, releases, products, events etc. 10 ESSENTIALS Email MarketingHow Email Marketing CanGetting Good Leads Email Marketing 3Be Used to Increase SiteEssential Tips toTraffic Generate ClicksCan Email Marketing Effective EmailHelp in Improving Marketing StrategiesROI for Your BusinessUnderstanding theGetting BestRequirements ofResults from EmailEmail MarketingMarketingEmail Marketing TheWhat Email MarketingSecrets of a SuccessfulCan Do to IncreaseCampaignYour Sales3Revealing the Secrets of aPageSuccessful Email MarketingCampaign Unique Contacts 4. How EmailMarketing Can Be1 Used to IncreaseSite Traffic 4 PageUnique Contacts 5. How Email Marketing Can Be Used to Increase Site TrafficTraffic is a very important factor in the success of an online business. After the website has been setup, the next concern is how to get people to discover and visit the site. This concern can beanswered in many different ways. Some website owners do it the fast way through search enginemarketing and advertisements in relevant sites. These, though, requires a big budget allocation. Ifthis is a limitation, there are more cost-effective strategies that you can adopt. This includes emailmarketing. All you have to be concerned about is getting a targeted email list and the rest will beeasy.Email marketing is most effective when the content is written in amanner that makes the recipient realize the need to use the product orservice offered. Even if you have a good email list, traffic may not begenerated if the content is not engaging. If there is no call for therecipient to act quickly on the offered solution, the campaign will not getthe results that you want. Worse, you will just be wasting your time andresources for doing an ill-designed email. The opportunity to improvesales will be lost.The key, then, to increase site traffic using email marketing is to first define who you want the emailto be sent to. This is answered by the email list. It is therefore, important to get a good list through alist provider or through some other means. When this satisfied, the next aspect is the content andstyle of writing to use in sending the message. The best approach is to be personal in relaying themessage but do not use words that may be too technical or beyond the understanding of the reader.Clear and concise language will help in making readers understand, realize the importance of visitingthe site, and eventually, visit the site. 5 PageUnique Contacts 6. Can Email Marketing2 Help in Improving ROI6PageUnique Contacts 7. Can Email Marketing Help in Improving ROI The main objective of a business is to create profit and make the investment return at a short period of time. Business owners find ways to make the return on investment be at a faster rate. For online businesses, there are many approaches used to ensure that high sales figures will be attained. The strategies include email marketing, direct advertisements, pay per clickadvertising, among others. Compared to the other two approaches, email marketing is the more cost-effective method that can improve ROI. The two approaches require a good budget allocation in their implementation. The return on investment will be faster if your email campaign has been carefully planned. The email list is a critical component of the plan. If the list can produce good leads, the conversion rate can be improved. The list generates the traffic that can create the sales that you need. Hence, choosing the list is very important. You can find some free email list providers online but there is no assurance of relevance of interest insofar as your product or service is concerned. There are paid providers but you can be guaranteed of a filtered list according to your specifications. The benefits that you will get can compensate for the small cost that you need to pay for. It will be your choice. However, in improving ROI, it will be best not to sacrifice this component justbecause you are saving on some necessary costs. Your email marketing will also be effective if your message is clearly relayed to the reader making him realize the need to avail of what you are offering. This is the next step thatdirectly creates the traffic to your site. If your message and your product or service is interesting enough to be further studied, an interested reader will surely find time to go to your site and get your product or service. As a result, your ROI will be positively affected. 7 Page Unique Contacts 8. What EmailMarketing Can Do3 to Increase YourSales 8 PageUnique Contacts 9. What Email Marketing Can Do to Increase Your Sales Sending emails in this generation of technology is one of the effective ways to relay your message effectively. Reading emails is becoming a normal activity not only for business people but also to ordinary consumers. People spend time checking on their inbox and evaluate which among the emails can answer their current needs or concerns. This is the reason why online marketers are using the email marketing strategy to reach out to potential clients, bring them to their site and convert the visits to sales. With a good email marketing strategy in place, it is very likely to improve the performance of a site in terms of visits and sales. The number of visits is the first determinant of a well-written email. The conversion from visits to sales is a factor of the sites presentation of the solution to a concern and some other aspects. Hence, to increase sales, it is important to generate the most number of traffic leading to your site first. Email marketing needs to be implemented carefully. With a clear message and a definite solution to a persons concerns, the interest to visit your site will be very high. The more visits to your site will be, the higher is the likelihood of getting people to buy your product or service. If for the first visit, the visit did not convert to sales your email marketing should not stop. You still have to make follow- up emails to further explain the importance of what you will offer to a potential client. The follow-up emails though should have reasonable intervals so as not to spam your readers with information that they will no longer be interested to read. A reminder every two weeks can help in reminding your reader that you can solve a current or future need through your product or service.9Page Unique Contacts 10. Understanding theRequirements of4 Email Marketing10PageUnique Contacts 11. Understanding the Requirements of Email Marketing Email marketing is one of the options considered by online marketers today because of its effectiveness in reaching out to the potential clients of a business. Reading emails can be part of a persons normal day whether it is related to his job or just for personal reasons. Technology has truly made email so powerful that sales can now be generated just with a well-written content that touches a current need. Because of this, the need to use the strategy effectively is important. Thus, prior to implementation, there are prerequisites that need to be observed to ensure a successful campaign measured through the traffic and sales figures. Email marketing will not be successful if your email list is not in any way filtered according to a sites target market. Even if you have a long email list but the content is not intended for the recipients, your effort will be useless. It is therefore, important to have a relevant list to invite visits and eventually, generate sales. Aside from a relevant list, another requirement for a successful email campaign is having a well-drafted content that touches the readers emotion and calls for action without forcing it. The action should be based on the desire to solve a current concern. The key to this act is the way the email is formulated. It should clear, brief, factual and interesting. These four characteristics can create a desire to see what is in store for the reader when the business website is visited. With a careful attention to the two requirements, it is more likely for your email marketing efforts to pay off. You will see improvements on site traffic. More importantly, you will observe the increase in your sales. Your sites ultimate objective to generate income can be attained in no time at all.11Page Unique Contacts 12. Email Marketing The Secrets of a5 SuccessfulCampaign12PageUnique Contacts 13. Email Marketing The Secrets of a Successful Campaign There are many marketing strategies that can be done today because of the convenience and reach that technology has offered. Direct online marketing through advertisements, search engine marketing, organic s