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Email Marketing-Need To Increase Its Rate By OmnePresent
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Email Marketing ● Email marketing is the way of marketing
which involves sending commercial emails to a group of people
● Email marketing is popular because emails are cheaper than other forms of communication
● Online Education to people has increased but the companies providing it are finding it limited in their testing capabilities
● Thus A/B tests is a way to increase this rate
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Get Connected With Customers
● Company sends email to the people who exist in their database
● They can be either a present student or alumni
● These companies communicate about their training programs via email
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Challenges Faced● Companies may face many internal problem
with their current email service
● They don’t have proper IT resources and hence need to implement the required changes in the template
● It is a challenging task to get the data in correct format
● To implement the A/B testing we have to create our own database for tracking purpose
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Campaign
● We can improve the current Email Services by computing some additional functionality like A/B testing
● Day by day the companies are changing their Email Service Provider process by adding new techniques
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● First we have to identify the problem with older email service provider
● The team members have to work on it and have to find the solution
● We have to bring the process to top management level, to analyze the business needs and objectives
● Once clear with the needs and objectives, the team is able to work with top management
Step 1: Aim At Simple Objectives
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Step 2: Examine Testing Possibilities
● Here the data dictionary is maintained and we have to see what content should be displayed
● This process is similar to data mapping
● The team need to work on Extract Transform and Load process
● Hence all the elements needs to be valid and brand recognized
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Establish Regular Review Meetings● The team member should have monthly meetings
to review the programs about email
● By establishing review meetings we can review the results, which will help to move forward and improve
● Here the team members can discuss about issues related to email marketing
● Through this discussion they can go forward thoughtfully with the next month proceedings
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Step 3: Keep Testing Data Organized● The most important part of this process is that
the team members need to maintain a log of all the testing information which involves tracking in depth
● Every month the team members keep on testing different objectives and proceed further for improvement
● This process can take a short time to complete, but sometimes it may delay since tracking process may include enrollment rates
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Retest To Check Results● Verify the results by retesting it
● New questions arise when team members check the results
● Usually most of the results are successful, and if they are not then we are ready to retest it
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Conclusion● If we want to use A/B test then, we have
to create project with IT
● The factors used to increase the rates of email marketing are as:
1. Line Testing
2. Email Template Testing
3. Adding a name in the header
● Process Management is the vital part of Email Marketing
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Contact Us
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