from the team at

Email marketing for online stores / ecommerce.

Email marketing for online stores / ecommerce. From the team at MailNinja. Find out more at https://mailninja.co.uk.

Newsletters are a versatile and inexpensive way to reach your audience and deliver a targeted message. Here's a guide to help you understand what newsletter marketing can do for your online store, and give you some best practices to follow while you're getting started:

What can a newsletter do for my online store?

● Capture new leads ● Communicate with current customers ● Position yourself as an industry expert ● Nurture leads until they become customers

What should I say?

Let me first begin by saying that content is king. I can't stress that enough. All it takes is one off-topic / sub-par newsletter and you can find your subscription number drop significantly. You need good content. Also, remember that variety will help you retain customer interest. Mix your content up to include:

● Sales and discount offers ● How to tips & tricks ● Links to articles your customers will find interesting ● Current trends ● Company news

Stay away from anything overly self-promotion. It's okay to mention a sale, but that can't be the focus of the correspondence.

How do I build up an email list?

You’re ready to send out your newsletter, but how do you get a list of potential customers email addresses? You might be tempted to purchase a list, but reputable vendors can be expensive. That's also a little sleazy. Play it classy and get your subscribers through the following means:

1. Include a subscription box on your home page inviting visitors to subscribe to your newsletter. You might want to offer them an incentive by way of a free ebook, downloadable report, or a discount on goods purchased.

2. Promote your newsletter both online and offline such as social networking sites, trade shows, and through multimedia advertising.

3. Create a landing page designed especially for your newsletter can work well to capture

leads. You can also upload social networking buttons onto this page as a sharing tool. Update your message as often as you need to capture fresh leads.

How can MailNinja help? Since MailNinja has been working with small business and global corporations since 2010, we know a little about how email marketing works. We can help you fine-tune your message, send great-looking emails, and help you track the data that matters to the growth of your business. To start - simply call our sales team on (0) +44 1793 677 511 or email info@mailninja.co.uk.