1 Proprietary and Confidential

TOP 5 WAYS TO USE LIVE CONTENT TO ENGAGE YOUR SUBSCRIBERS

09.10.14

Client logo

2 Proprietary and Confidential

YOUR PRESENTERS

Samantha IodiceSenior Solutions Consultant

Epsilon, Email Center of Excellence

Jill LeMaire Redo Senior Director

Epsilon, Strategic Services & Analytics

3 Proprietary and Confidential

AGENDA

What is Live Content?

Why should Live Content be important to you?

How does Live Content drive increased conversion?

How do you apply Live Content • Use Cases

Q&A

4 Proprietary and Confidential

WHAT IS “LIVE CONTENT” ANYWAY?

• Live Content is a real-time, dynamic technology that allows content to be served at the time of open• Live Content can be adjusted with each open, depending on logic parameters,

and serve new information as needed

5 Proprietary and Confidential

HOW DOES “LIVE CONTENT” WORK?

• This technology can take cues from the time of open, current geographic location at open, social networking cues, etc. and offer the appropriate response• For example, a countdown timer used for a specific event that has now ended

can show a notice that the event is over, or offer up some other default messaging

6 Proprietary and Confidential

WHY LIVE CONTENT SHOULD BE IMPORTANT TO YOU

• Over 60+% of email now opened on mobile devices

• Fewer than 15% of all emails are optimized for mobile devices

• Users will give no more than 2-3 seconds before hitting delete, most common action

• Introduction of advances with email clients, such as Gmail tabs, causing shifts in when emails are read

• Relevancy – while the volume of emails sent is increasing, CTR/CTOR continues to fall overall (specifically in less-optimized email programs, which are predominate regardless of industry)

7 Proprietary and Confidential

HOW YOU CAN USE LIVE CONTENT IN EMAIL

Options of use include a countdown timer, geo-specific offers, creative content testing, device targeting, image optimization and even the weather!

Some Countdown Timer examples

8 Proprietary and Confidential

USING REAL-TIME TICKER AND DYNAMIC COMPONENTSDynamic email component:

Using behavior data can be very powerful and engaging

Real-time ticker:

Top News Stories, in real-time

9 Proprietary and Confidential

BOOST RELEVANCY AND CAPTURE IN-EMAIL CONTENTCapture content within an email,

in real-time:In real-time utilize purchase behavior to

deliver most relevant options:

10 Proprietary and Confidential

DRIVING CONVERSION WITH LIVE CONTENT

1. A “slider” can bring more inventory to your email = 5X ROI

2. Using Geo-targeting + Device-targeting on mobile ad + Personalized content recommendations = 15% increase in CTR• Changed at end of URL to see Chicago• Changed at end of URL to see New York (and two logos)• NFL Now banner is devices targeted – will to different locations based on

device

3. Use Video / Ticker of News / Twitter (Social)

4. Using Timer and Slider for movie recommendations

5. Using Video

11 Proprietary and Confidential

AVERAGE FINDINGS BY BUSINESS TYPE

Business Type Static Email CTR Live Content CTR % Improvements

B2B Marketer 9.20% 10.60% 15%

eCommerce 18.30% 22.10% 21%

Social Gaming 18.00% 22.40% 24%

Non-Profit 3.60% 4.80% 35%

Content Marketer 5.40% 7.80% 44%

12 Proprietary and Confidential

LIVE CONTENT PROVIDERS

13 Proprietary and Confidential

OUR SERVICESEpsilon is a global, full-service marketing partner. We harness the power of rich data, world-leading technologies, engaging creativity and transformative ideas to help you build the connection between your brand and your consumer.

Epsilon's digital solutions include:• Strategic & Analytic Services to help you craft a digital strategy that delivers

optimal ROI and engagement• Creative Services including design, testing strategies, HTML, and more• Agility Harmony™, the next-generation digital messaging platform for today’s

marketer

To learn how Epsilon's digital solutions are driving dramatic marketing results for the world’s top brands, contact us:

Online @ www.epsilon.comBy email @ info@epsilon.comBy phone @ 800.309.0505

14 Proprietary and Confidential14 Proprietary and Confidential