🎓 🎭 💭

3 KEY CONTENT APPEALS

EDUCATE ENTERTAIN CONVINCEBASED ON AN ARTICLE THAT ORIGINALLY

APPEARED ON MY WEBSITE

I'm a Content Marketing Consultant and CEO of Honigman Media.

HI!I’m Brian Honigman

EARN THE RIGHTYOU’VE GOT TO

TO PROMOTE

–GUY KAWASAKI

MASTER THE ART OF THEINDIRECT APPEAL

indirect appeal(noun)

| (ˌindəˈrekt əˈpēl) |

An appeal to an audience need tangential to your product/service offering that doesn’t ask anything of them and only provides value.

1

❔❔❔HOW DO I CONSTRUCT COMPELLING APPEALS?“ “

🎓 🎭 💭EDUCATES ENTERTAINS CONVINCES

MAKE SURE YOUR CONTENT EITHER:

❔❔❔HOW DO I CHOOSE THE

RIGHT APPEAL?“ “

…WHY DOES YOUR BRAND EXIST?

first ask:

CANVA TOOK THEIR MISSION TO DEMOCRATIZE

DESIGN…

…AND USED THAT MISSION TO INFORM THE TYPE OF CONTENT THEY WOULD PURSUE.(Canva Design School)

THE NATURE OF THAT APPEAL WAS TO…

🎓EDUCATE

BREADTOPIA.COMleverages educational content for ecommerce very well

BREADTOPIA.COMleverages educational content for ecommerce very wellTHEIR PRODUCT IS THE

LOGICAL CONCLUSION

❔❔❔WHAT IF MY PRODUCT

DOESN’T REQUIRE LESSONS?“ “

🎭ENTERTAIN

PEOPLE LOVE TO LAUGH AND ENJOY!

AND THEY’RE INCREASINGLY LOOKING FOR THEIR ENTERTAINMENT ONLINE.

THE CATCH:your content has to actually be

funny, enjoyable and entertaining

PEPSI’S LATEST YOUTUBE AD DID THIS VERY WELL

AND THE RESULTS LITERALLY SPEAK FOR THEMSELVES

These are YouTube commenters! They rarely have nice things to say.

💭CONVINCE

IF YOUR BRAND IS MORE ABSTRACT IN WHAT THEY PROVIDE, THEN TRY AND

CONVINCE SOMEONE OF…

A BIG IDEA

APPLE CONSISTENTLY DOES THIS VERY WELL

THEIR VIDEOS DON’T JUST ADVERTISE THE PRODUCT

THEY MAKE A FORCEFUL, COMPELLING CASE FOR THE

VALUE OF GREAT DESIGN

APPLE’S PRODUCTS MIGHT BE EXPENSIVE, BUT THEIR CONTENT

CONVINCES YOU THEY’RE WORTH IT

A HONIGMANMEDIA GUIDE

Download my free content marketing style guide here or text me to grab it.

SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11