LIGHTTHEWORLD

®

MARKETINGGROUP B

CAMPAIGN

3

Aims

HUMANBECOMING MORE

BY CREATING

EMOTIONAL

You can be a “HERO” for others.

HEROESRISING BRAND AWARENESS

COMPASSIONWARMTHSHARINGCONNECTION

4

MOVIE LAUNCH

1ST PHASE 2ND PHASE

SO

CIAL

SHA

RIN

G K

EY M

ARKE

T

(ON

LINE

& O

FFLIN

E)

FOCU

S O

NLIN

E

IMPA

CT O

F

CAM

PAIG

N

1ST NOV. 15TH NOV. 1ST DEC. 20TH DEC. 1ST JAN.

Timeline

5

Budget

PLWADMIN.

VIDEO MAKING

FULL CAMPAIGN

SPONSORSHIP

€25K €25K

€1.000.000

CAMPAIGN SPONSOR

€10K

CHANNEL DISTRIBUTION

€80.6K

CAMPAIGN SPONSOR

€375K

YOUTUBE HOMEPAGE ROADBLOCK

€600K

CAMPAIGN WEBSITE

€25K

1ST PHASE 2ND PHASE

CHARGE DOCK€9K

TVC OFFLINE

€667K

OFFLINE ADS

€1OK

TOTAL€3MILLION

6

€0

PART

NER

SHIP

S(E

-CO

MM

ERCE

)CO

LLA

B

Risks

7

1PEOPLE

DON’T LIKE IT

2 3BRAND IS

LOSTCOST/BENEFIT

FOR THE BRAND

PRODUCTS TIME

PLAN B

CONNECTION PHYSICAL PRESENCE

PUSH PULL

LIMITED RISK

CollateralLIGHTTHEWORLD

®

abcdefghijklmnopqrstxwyzABCDEFGHIJKLMNOPQR

STXWYZ

8

FUTURE

9

CONCLUSION

10

+Q&A