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DURACELL Presented by : Inass Fellaki Zakaria Touzami Groupe « D » ’’S3’’

Duracell ENCG CASA

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Page 1: Duracell ENCG CASA

DURACELL Presented by :

Inass FellakiZakaria Touzami

Groupe « D » ’’S3’’

Page 2: Duracell ENCG CASA

•1920s

Early Years

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Samuel Ruben (14/07/1900–16/07/1988) Philip Rogers Mallory (1885-1975)

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•1920s

1939-

1945

World War II

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19421940

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•1920s •1950s

•1939-1945

On going process of evolution

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AAA size

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•1920s •1950s

•1939-1945

•1964

The birth of DURACELL company :

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The birth of DURACELL company :

Day1 day1000 day20000 to the

infinity

DURABLE + CELL = DURACELL

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•1920s •1950s

•1939-1945

•1964

•1970s

DURACELL

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•1920s •1950s

•1939-1945

•1964

•1970s

•1975

DURACELL

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PHILIPMALLORY 3 yers later

DURACELL

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•1920s •1950s

•1939-1945

•1964

•1970s

•1975

•1996

DURACELL

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DURACELL

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DURACELL

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DURACELL PRODUCTS :

DURACELL

Digital flash memory

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DURACELL PowerMat

DURACELL

DURACELL Cloud StorageDURACELL GeneratorsDURACELL Auto and MarineDURACELL Power Packs

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DURACELL

Comparison with n1 rival

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DURACELL

People’s comments on DURACELL

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Duracell Marketing Plan

New advances in technology (smaller, lighter, and more portable)

increased demand for a stronger power supply.

The goals in the marketing plan are to:

Establish partnerships with major electronic manufactures,

Initiate and achieve full product rollout by the holiday season.

Capture a significant share of the battery market for digital cameras and portable audio devices.

creation of co-branding opportunities with major electronic manufactures and a media campaign.

Duracell released the promotional campaign "Trusted Everywhere"

DURACELL

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DURACELL

SMART Objectives :

Increase consumer awareness of brand’s trust worthiness by deliveringpower relief solutions during Superstorm Sandy by 10% by the end of the campaign.

Increase number of cities/towns receiving power relief from previousefforts by 10% by the end of the campaign.

Increase awareness of relief locations by utilizing various methods of communication available to those without power and/or friends and family with the ability to relay information by 10% by the end of the campaign.

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DURACELL

SWOT matrix of the company :

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Special :

Duracell gives people a respite from the cold

DURACELL

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WEBOGRAPHY :

://www.ehow.com/about_5426206_history-duracell-batteries.htmlhttp://ww2.duracell.com/en-US/company/history.jspxhttp://www.1stwebdesigner.com/design/color-psychology-website-design/http://www.duracell.com/en-us/productshttp://www.diffen.com/difference/Duracell_vs_Energizerhttps://www.facebook.com/DuracellArabia?brand_redir=1http://www.studymode.com/essays/Duracell-Marketing-Plan-126343.htmlhttp://www.amazon.com/Duracell-Procell-AA-Pack-PC1500BKD09/product-reviews/B00009V2QXhttp://www.mbaskool.com/brandguide/fmcg/813-duracell.html

DURACELL