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Duracell ENCG CASA

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Prsentation PowerPoint

DURACELL

Presented by :Inass FellakiZakaria TouzamiGroupe DS3

1920sEarly Years

Samuel Ruben (14/07/190016/07/1988)Philip Rogers Mallory (1885-1975)

1920s1939-1945World War II

19421940

1920s1950s1939-1945On going process of evolution

AAA size1920s1950s1939-19451964

The birth of DURACELL company :

The birth of DURACELL company :Day1 day1000 day20000 to the infinity

DURABLE

+

CELL

Consumer demand= DURACELL

1920s1950s1939-19451964

1970sDURACELL1920s1950s1939-19451964

1970s1975

DURACELL

PHILIPMALLORY

3 yers laterDURACELL1920s1950s1939-19451964

1970s1975

1996DURACELLDURACELL

DURACELL

DURACELL PRODUCTS :DURACELL

Digital flash memoryDURACELL PowerMat

DURACELLDURACELL Cloud Storage

DURACELL Generators

DURACELL Auto and Marine

DURACELL Power PacksDURACELLComparison with n1 rival

DURACELLPeoples comments on DURACELL

Duracell Marketing PlanNew advances in technology (smaller, lighter, and more portable)increased demand for a stronger power supply.The goals in the marketing plan are to:Establish partnerships with major electronic manufactures, Initiate and achieve full product rollout by the holiday season.Capture a significant share of the battery market for digital cameras and portable audio devices.creation of co-branding opportunities with major electronic manufactures and a media campaign. Duracell released the promotional campaign "Trusted Everywhere"

DURACELLDURACELL

SMART Objectives :Increase consumer awareness of brands trust worthiness by delivering power relief solutions during Superstorm Sandy by 10% by the end of the campaign.Increase number of cities/towns receiving power relief from previous efforts by 10% by the end of the campaign.Increase awareness of relief locations by utilizing various methods of communication available to those without power and/or friends and family with the ability to relay information by 10% by the end of the campaign.

DURACELL

SWOT matrix of the company:

Special :

Duracell gives people a respite from the cold

DURACELL

WEBOGRAPHY :

://www.ehow.com/about_5426206_history-duracell-batteries.htmlhttp://ww2.duracell.com/en-US/company/history.jspxhttp://www.1stwebdesigner.com/design/color-psychology-website-design/http://www.duracell.com/en-us/productshttp://www.diffen.com/difference/Duracell_vs_Energizerhttps://www.facebook.com/DuracellArabia?brand_redir=1http://www.studymode.com/essays/Duracell-Marketing-Plan-126343.htmlhttp://www.amazon.com/Duracell-Procell-AA-Pack-PC1500BKD09/product-reviews/B00009V2QXhttp://www.mbaskool.com/brandguide/fmcg/813-duracell.html

DURACELL