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DURACELL Presented by :
Inass FellakiZakaria Touzami
Groupe « D » ’’S3’’
•1920s
Early Years
Samuel Ruben (14/07/1900–16/07/1988) Philip Rogers Mallory (1885-1975)
•1920s
1939-
1945
World War II
19421940
•1920s •1950s
•1939-1945
On going process of evolution
AAA size
•1920s •1950s
•1939-1945
•1964
The birth of DURACELL company :
The birth of DURACELL company :
Day1 day1000 day20000 to the
infinity
DURABLE + CELL = DURACELL
•1920s •1950s
•1939-1945
•1964
•1970s
DURACELL
•1920s •1950s
•1939-1945
•1964
•1970s
•1975
DURACELL
PHILIPMALLORY 3 yers later
DURACELL
•1920s •1950s
•1939-1945
•1964
•1970s
•1975
•1996
DURACELL
DURACELL
DURACELL
DURACELL PRODUCTS :
DURACELL
Digital flash memory
DURACELL PowerMat
DURACELL
DURACELL Cloud StorageDURACELL GeneratorsDURACELL Auto and MarineDURACELL Power Packs
DURACELL
Comparison with n1 rival
DURACELL
People’s comments on DURACELL
Duracell Marketing Plan
New advances in technology (smaller, lighter, and more portable)
increased demand for a stronger power supply.
The goals in the marketing plan are to:
Establish partnerships with major electronic manufactures,
Initiate and achieve full product rollout by the holiday season.
Capture a significant share of the battery market for digital cameras and portable audio devices.
creation of co-branding opportunities with major electronic manufactures and a media campaign.
Duracell released the promotional campaign "Trusted Everywhere"
DURACELL
DURACELL
SMART Objectives :
Increase consumer awareness of brand’s trust worthiness by deliveringpower relief solutions during Superstorm Sandy by 10% by the end of the campaign.
Increase number of cities/towns receiving power relief from previousefforts by 10% by the end of the campaign.
Increase awareness of relief locations by utilizing various methods of communication available to those without power and/or friends and family with the ability to relay information by 10% by the end of the campaign.
DURACELL
SWOT matrix of the company :
Special :
Duracell gives people a respite from the cold
DURACELL
WEBOGRAPHY :
://www.ehow.com/about_5426206_history-duracell-batteries.htmlhttp://ww2.duracell.com/en-US/company/history.jspxhttp://www.1stwebdesigner.com/design/color-psychology-website-design/http://www.duracell.com/en-us/productshttp://www.diffen.com/difference/Duracell_vs_Energizerhttps://www.facebook.com/DuracellArabia?brand_redir=1http://www.studymode.com/essays/Duracell-Marketing-Plan-126343.htmlhttp://www.amazon.com/Duracell-Procell-AA-Pack-PC1500BKD09/product-reviews/B00009V2QXhttp://www.mbaskool.com/brandguide/fmcg/813-duracell.html
DURACELL
