Drive Better Performance with Mainline Bidding

Drive better performance by showing your ads in the Mainline

Are your ads stuck on the side lines? Want to move your ads into a better position and see a higher click-through rate? Not sure what bids will get you there? We’re here to help you achieve more with confidence.

Move your ads to the topVisit the Opportunities page to see the Mainline bid recommendations specific to your campaigns. With a few quick clicks, you can view the recommendations and their impacts and update your bids.

Bidding on Mainline positions will put your ads in play and into a position where they’re more likely to score – clicks, that is.

Drive better performance and ROI with Mainline bid recommendations

Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization

90%of Clicks occur in the Mainline

13xHigher CTR in the Mainline vs Side Bar

Let’s see how Mainline bids can help you build smarter connections across industries

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93%of Clicks occur in the Mainline


Automotive

Data Source: Bing Ads Internal data (O&O and Partner Network), Jan 2015 - Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization

Maximize your ad clicks with dominant Mainline positions and drive better performance.

91%of Clicks Occur in the Mainline


Careers & Education



94%Of Clicks occur in the Mainline


CPG





Financial Services & Insurance





Retail





Technology & Telecom





Travel



Small changes to your bids can help you breakaway

Data Source: Bing Ads Internal Analysis, Jan 2016, US only, All DevicesVertical Categorization: based on internal Bing Ads account categorization

Score more click volume by raising bids by 5% to serve on the Mainline.

5 - 8%Increase in Clicks when raising bids by 5% to serve on the ML

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The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation.

Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the dateof this presentation.

Microsoft MAKES NO WARRANTIES–EXPRESS, IMPLIED, OR STATUTORY–REGARDING THEI NFORMATION IN THIS PRESENTATION.

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Drive Better Performance with Mainline Bidding