Tapping the Main Line Designing for learned and evolved responses

Mike Stenhouse / Trampoline Systems / Donotremove

“

en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs

To further confound the problem of understanding motivation, Maslow points

out that motives are not always conscious. In the average person, he believes, they are more often unconscious than conscious —

showing the influence on his thinking of Freudian psychologists who have long

been concerned with the hidden causes of human behavior.

“

icanhaz.com/greatexpectations

Unfortunately, we quickly find out that expectations don’t drive how users interact with our designs. They look

elsewhere, to the visual clues and a well-designed flow, to ensure they have the delightful experience we’re hoping for.

Map vs Territory

piclens.com

virb.com

flickr.com

iwantsandy.com

“

overheardintheoffice.com/archives/007194.html

Angry sales rep: I hate how Amazon thinks it knows me.

dopplr.com

underconsideration.com/speakup/archives/004262.html

“

overheardinnewyork.com/archives/015249.html

Account executive: So, who'd you vote for?

Creative director: Obama, he's got cool logos.

delicious-monster.com

Social psychology

Social proof

37signals.com

techcrunch.com

linkedin.com

37signals.com

trig.com

myspace.com/lilymusic

flickr.com

flickr.com

“

icanhaz.com/twittertao

Here’s the cool thing about Twitter. It’s side by side communication. Here’s a picture of Dan & I

(Ed). Say Dan twitters ‘hey, I’ve found this amazing site, go check it out.’ Do I question it? Do I have defenses up? No. I go straight there.

youtube.com

facebook.com

Similarity

freshbooks.com

google.com

wordtracker.com

Rapport

“

“Rapport” in the dictionary

A close and harmonious relationship in which the people or groups concerned

understand each other's feelings or ideas and communicate well.

“

alumni.media.mit.edu/~fviegas/projects/themail/study/index.htm

The more Themail confirmed their expectations—that is, their mental

model of what their relationships were like—the more they enjoyed using the tool.

myspace.com/smatka

Reciprocity

Cadbury’s

Pot Noodle

blinksale.com

Permission

songkick.com

songkick.com

silverbackapp.com

“

encyclopedia.com/doc/1O87-egopsychology.html

Hartmann argued that gratification is gained from the sheer exercise of one's

functions, as when a child is delighted by learning to walk or to draw, and Rapaport

identified novelty-seeking as a self-rewarding activity.

“

wired.com/gaming/virtualworlds/magazine/15-09/ff_halo

The ideal in gameplay, the goal every developer aims for, is an experience that

keeps players in a “flow” state — constantly surfing the edges of their

abilities without bogging down. [...] The flow comes from constantly discovering

innovative ways to solve these open-ended problems.

Natural limits

“

sciam.com/article.cfm?id=understanding-how-our-bra

The assistant professor of cognitive science at Rensselaer Polytechnic Institute has demonstrated

that the shapes of letters in 100 writing systems reflect common ones seen in nature: Take the letter

“A”—it looks like a mountain, he says. And “Y” might remind one of a tree with branches. He also showed that across different languages most characters take

three strokes to write out. That’s because, he says, three is the highest quantity a person’s brain can

perceive without resorting to counting.

“

musanim.com/miller1956/

There is a span of absolute judgement that can distinguish about seven categories and that there

is a span of attention that will encompass about six objects at a glance.

havenworks.com

“

musanim.com/miller1956/

It seems that by adding more dimensions and requiring crude, binary, yes-no

judgements on each attribute we can extend the span of absolute judgement

from seven to at least 150.

“

en.wikipedia.org/wiki/Dunbar's_number

Dunbar’s surveys of village and tribe sizes also appeared to approximate this predicted value, including 150 as the

estimated size of a neolithic farming village; 150 as the splitting point of Hutterite settlements; 200 as the upper

bound on the number of academics in a discipline’s sub-specialization; 150 as the basic unit size of professional

armies in Roman antiquity and in modern times since the 16th century; and notions of appropriate company

size.

lifewithalacrity.com/2004/03/the_dunbar_numb.html

Pattern matching

kare.com

icanhaz.com/googleeyes

boxesandarrows.com/view/cues-the-golden

netvibes.com

labs.digg.com/arc

garrettdimon.com/archives/2008/1/22/

business.gov.uk

dopplr.com

Stories

The End

donotremove.co.ukoo5.whatiminto.com

trampolinesystems.comcontentwithstyle.co.uk

Paper

Influence by Robert CialdiniSources of Power by Gary Klein

Permission Marketing by Seth GodinA Theory of Fun by Raph Koster

Mind Hacks by Stafford and WebbBlink by Malcolm Gladwell

Tricks of the Mind by Derren BrownYes! by Goldstein, Martin & Cialdini

Freakonomics by Levitt & Dubner

Electronic

en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needsunderconsideration.com/speakup/archives/004262.html

everything2.com/node/1106547en.wikipedia.org/wiki/Copycat_suicide

copyblogger.com/social-proof-herd-it-through-the-grapevineen.wikipedia.org/wiki/Fundamental_human_needs

the-deblog.com/2008/04/shafted-41-hour.htmlwebventurer.com/blog/thirty-day-challenge-3/key-concepts/the-tao-of-twitter

encyclopedia.com/doc/1O87-egopsychology.htmlok-cancel.com/archives/article/2006/04/the-usability-of-urinals.html

slideshare.net/blackbeltjones/polite-pertinent-and-pretty-designing-for-the-newwave-of-personal-informatics-493301

overheardinnewyork.com/archives/015249.htmluie.com/brainsparks/2008/06/08/uietips-article-the-wheres-and-whens-of-users-expectations

e-consultancy.com/out.asp?url=http%3A%2F%2Fwww%2Eenquiro%2Ecom%2FEyetracking2%2DSample%2Epdf

boxesandarrows.com/view/cues-the-goldengarrettdimon.com/archives/2008/1/22/evolution_of_a_header

sciam.com/article.cfm?id=understanding-how-our-bramusanim.com/miller1956

en.wikipedia.org/wiki/Dunbar's_numberlifewithalacrity.com/2004/03/the_dunbar_numb.html

Thanks

flickr.com/photos/clocky/193557826flickr.com/photos/laurie_pink/2446789763

flickr.com/photos/luisrubio/273935981flickr.com/photos/andrewn/192711044flickr.com/photos/amalthya/408368786flickr.com/photos/ulleskelf/1409518988flickr.com/photos/paytonc/139185859

flickr.com/photos/jordanroher/228479411flickr.com/photos/bijijoo/2121103205

flickr.com/photos/blueisbest/339161956flickr.com/photos/citnaj/1548695025

flickr.com/photos/alexadan/2127928417flickr.com/photos/krypto/481230057flickr.com/photos/daadi/2197059771

flickr.com/photos/momorgan/1485263389flickr.com/photos/blueandwhitehoops/2294861912

en.wikipedia.org/wiki/Image:CavePainting1.jpgflickr.com/photos/niwru/91591044

flickr.com/photos/antmoose/84543977flickr.com/photos/brainfarts/2518171466

The End

donotremove.co.ukoo5.whatiminto.com

trampolinesystems.comcontentwithstyle.co.uk