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It’s no longer the poor relation to ad sales and the unloved marketing resource
The subs sell has changed
PWC annual publishing trends report 2015
Sources:
PPA Publishing Future 2013: B2B Analysis
2013 2014 20150%
10%
20%
30%
40%
50%
60%
70%
40%
22%
8%
31%
61%
55%
3%
17%
37% PrintDigitalPaid for content websites
UK B2B Publishing Landscape
Subscription Sales Executive
Advertising Sales Executive
2015 average annual salary
*Comparing a total of 204 London job vacancies (Jan – June 15) requiring min 18 months experience
£29,000 plus £6,000 OTE
£23,000 plus £3,000 OTE
Sources: