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Yes, if you want to be prepared to take full advantage of opportunities for free publicity, and to be viewed as an expert in your field by a wide audience. Every business,

no matter the size or industry, should have a press kit. A press kit is your message to the media and your target audience, packaged into one organized deliverable (digital and/or print).

CREATING A PRESS KIT

Your press kit should include the following:

• Introduction/Table of Contents • Executive Bios & Pictures • Product or Sample Work• Company Background • Business Card(s) • Recent Publications/Articles• Contact Information • Company Brochure(s) • Answers to FAQs

SENDING A PRESS KIT

Typically, press kits are sent to members of the media when:

• A new product or service is launched• A merger and acquisition has occured• In advance of a press conference• In advance of an event or trade show

REACHING THE MEDIA

Sagefrog Marketing Group can work with you to create a media kit – and a PR strategy – thatkeeps your name and brand top of mind for reporters.

Sagefrog Marketing Group, LLC is a full service marketing, branding, interactive, public relations,and advertising agency. We specialize in healthcare, technology, and business-to-business marketing for small, mid-size and large companies in greater Philadelphia and New Jersey. Established in 2001, Sagefrog is strategic, creative, process-driven, and dedicated to achievingyour business and marketing objectives.

FOR MORE INFORMATION, PLEASE CONTACT SAGEFROG MARKETING GROUP

AT (215) 230-9024 OR INFO@SAGEFROG.COM

DO I NEED A PRESS KIT?