4. @wilreynolds The best ads, ask no one to buy, but they are
based on the knowledge of human nature, writers know how people are
led to buy.
5. Belief Understanding how people make decisions is a skill
that is Undisruptable
6. That is a greater skill Than understanding how Google
works
7. Apply how Google works to my understanding of how people
work
8. The Best Marketers Understand Peoples Needs
9. Since when is it disruptive to solve a customer problem?
smelly car Hungry annoyed Cant communicate
10. HOW DO YOU HANDLE DISRUPTION
HTTP://BIT.LY/DEATH10LINKS
11. How do you feel about these two bands?
12. Competitors, Lie in wait
13. Competitors, Lie in wait
14. Competitors, Lie in wait Sink these into YOU!
15. Turn you into THIS!!
16. Lets Disrupt OURSELVES before someone else does
https://www.flickr.com/photos/amanky/
17. Loyalty is (mostly) UNDISRUPTABLE
18. Smart Companies Disrupt Themselves Avoid rented platforms
Apple Music Google Now Facebook (Instagram) Amazon Prime +
Echo
19. Smart Marketers Disrupt Themselves Avoid rented platforms
Apple Music Google Now Facebook (Instagram) Amazon Prime +
Echo
20. A 2010 SEO strategy wont work in 2015 Have you changed?
10x?
21. Dont become marketings carcass Prioritizing Channel over
Audience Problems?
22. Marketing AMPLIFIES Doesnt Fix!!
23. Picnic Pants
24. UX Fail!
25. Marketing that doesnt focus on people is getting old
26. Connect Tactics to Peoples Needs to Business Outcomes
27. Digitally, Needs are Met with Content and often starts with
a little box
28. Choice is yours
29. BE A CONTENT HERO
30. Who needs external batteries
31. SEO First Step Go Here
32. Who Needs External Batteries VS. Who Searched for External
Batteries
33. Who Needs External Batteries AND Who Searched for External
Batteries
34. How do we get there?
35. STEP 1: RAISE YOUR FLAG
36. STEP 2: GET LOUD
37. Think Different
38. WE COULD BE THE PEOPLE WHO HELP PEOPLE FIND SOLUTIONS
39. MAIDS LOST WEIGHT WHEN TOLD THAT THEIR DAY TO DAY IS
EXERCISE
40. WE ARE THE PEOPLE WHO HELP PEOPLE WHO ARE LOST FIND
ANSWERS
41. Deflect Disruptions by focusing on your customers Needs
& Aspirations https://www.flickr.com/photos/benny4bs/
42. CHANNEL FIRST = RUNNING DRY
43. Winning At Search Losing At People
44. EXAMPLES
45. 6 year head start Competitor launched 18 months BEAT
46. ONE FOCUSED HERE
47. GOT IT!!
48. ONE FOCUSED HERE
49. ON THE FEELING OF RELAXATION ADVENTURE NEW THINGS
50. Who is going to rank better in 2018 AND Have a stronger
brand?
51. LETS TAKE A LOOK BACK
52. Get a disproportional amount of media coverage Drive brand
awareness by being part of the cultural conversation Through Social
& Media engagement drive a better SEO footprint to drive
bookings in Berlin
53. Get a disproportional amount of media coverage (200 media
hits) Drive brand awareness by being part of the cultural
conversation (2.2% of convo) Through Social & Media engagement
drive a better SEO footprint to drive bookings in Berlin (???)
54. 2+ Million
55. Once Algos Get This VRBO?
56. Its 1900, You are hired
57. Choice is yours
58. Tail of two airlines
59. Shorter Virgin Video
60. What CHOICES did each company make? BOTH had to produce the
SAME content
61. Reality: Travel feels like this
62. Insert Smimsek slide People want to see ME & hear what
I have to say before takeoff
63. Lets do something FUN, that makes people want to dance
before takeoff
64. Lets do something FUN, that makes peop want to dance before
takeoff
65. Brand we admire Go the extra mile for customers
Disrupt
66. Another Industry Making a Comeback
67. TELEVISION = DISRUPTED
68. TV is Rising
69. Stay paranoid
70. THE DANGERS OF LIFE ARE INFINITE & AMONG THEM IS
SAFETY
71. Now, THIS!!!
72. Dollar Shave Club video Dollar Shave Club
73. Every touchpoint reinforces the message
74. Bill Boards
75. Mailchimp
76. Mailchimp
77. Old Media, still aint getting it
78. Old Media Aint Getting It
79. New Media, Didnt we already go through this
80. Didnt we already go through this
81. These Pop-ups Wont Go Away
82. Might as Well Scroll Sideways
83. Got the product and audience right then poured fuel on the
fire with TV. (Trust + Reach)
84. BE READY AT ANY MOMENT TO GIVE UP WHAT YOU ARE FOR WHAT YOU
MIGHT BECOME.
85. 1900
86. @wilreynolds Use Content To Sell More TIRES
87. @wilreynolds No Pinterest No Facebook No E-mail NO
GOOGLE!
88. @wilreynolds Content Marketing since
89. @wilreynolds https://www.flickr.com/photos/anacronicos Get
him to DRIVE MORE
110. Delights people, builds traffic, brand for ever ever, for
ever ever
111. Lesson: The best marketing is rarely created by only ONE
discipline
112. Missed the direct searcher Missed the social audience
Missing traffic for ever ever, for ever ever
113. Missing an OPPPORTUNITY to help people find their dogs,
for ever ever!
114. When the old & new combine!
115. How do I get started? Take the piece of content your
customers love most, and spend < $1,000 promoting it via
audience targeting. I Spent 4 weeks & $850, forever changed how
I will do marketing.
116. Relevant Took someone time Looked Good
117. Reduce the Abstract
118. You Got A Chance Make People feel Great or Make People
feel Manipulated
