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Final presentation project for Disney for ADV 420
Citation preview
Erin Betman
Company Background
The Problem
Disney is
huge!
Target Audience
Young married couples
expecting their first child
See Disney as family
friendly and trendy
Live in the United States, Canada and
Eastern Europe
The big idea
• Children who grow up as Disney fans, tend to stay Disney fans
• They then pass Disney to their children, and so on
• You never outgrow Disney
Campaign
• Create social media groups and email lists for new parents to share information about their babies and Disney products
• Opt-in advertising• Mickey’s Moms and
Donald’s Dads
Tools and Tactics
• Facebook• Twitter• Email• Instagram• Tumblr• Pinterest• YouTube• Don’t want it to seem
like advertising
Key Performance Indicators
• Facebook Analytics• Amount of New
Followers/Subscribers• Sales of Children’s
Merchandise
Marketing Goals
• Gain 500,000 subscribers to voluntary email lists in the first year
• Gain 750,000 members into new parent Facebook pages in the first year
• Increase sales of baby products by 25% in the first two years
budget