The Company Presentation Walt Disney 1548

8/9/2019 The Company Presentation Walt Disney 1548

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Date: August 20, 2010 Mohammad Ali Jinnah University (MAJU)

Naveed HassanSTUDENTMBA (Banking & Finance)Email: [email protected] : 9221-9202467

Agenda

Ranking

Most Profitable IndustryWorld Ranking (2006)World Ranking (2005)Entertainment IndustryBiggest Company (by employees)Ranking ± Summary

Walt Disney CompanyDisney Website « (www.disney.com)Disney Mission

Disney VisionDisney HistoryDisney SynopsisDisney PhilosophyBusiness DiversitySomething¶s NewCompetitorsCriticismFamous Characters



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Mohammad Ali Jinnah University (MAJU)

Most Profitable Industry

16th biggest industry



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World Ranking (2006)

Walt Disney at 63rd position in 2006



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Earlier Ranking (2005)

Walt Disney at 54th position in 2005



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Entertainment Industry

Walt Disney the 2nd biggest entertainmentcompany of the world



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Biggest Company (by Employees)

Walt Disney the 40th biggest company having133,000 employees



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Ranking - Summary

Most Profitable Industry Ranking : 16

World Ranking (2006) : 63

World Ranking (2005) : 54

Entertainment Industry Ranking : 02

Biggest Companies (by employees) : 40



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Disney Website « www.disney.com



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Disney Mission

Mission Statement

³the Walt Disney company is committed to

balancing environmental stewardship

with its

corporate goals and operations throughout the worlds´



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Disney Vision

Vision Statement

³to make people happy´



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Disney History ± Walt Disney

1927: Creation of Mickey Mouse, originally namedMortimor Mouse

1928: µPlan Crazy¶ the first Super hit Mickey¶s cartoon,followed by µSteamboat Willy¶

1937: Full length cartoon µSnow White and the SevenDwarfs¶, released on his 60th birthday

1955: Disneyland open to the public



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Disney History - After Walt¶s Death

1967: Construction begins on Disney¶s world1971: Walt Disney World Resort opened in Florida, ROY

OLIVER DISNEY dies, DONN TATUM becomeschairman & CARD WALKER becomes president

1977: ROY EDWARD DISNEY, son of Roy and nephewof Walt, resigned citing a decline in overall productquality

1979: Release of first PG rated film, µTake Down¶ andµThe Black Hole¶

1980: Home Video Division was created

1983: Disneyland opened in Tokyo, Japan. DisneyChannel begins operation on US cable systems



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Disney History - Eisner¶s Era (1984 ± 2005)1986: Company¶s name revised from Walt Disney

Production to the Walt Disney Company1987: The Company & French Govt. signed an agreement

to start first Disney Resort

1991: Beauty & the beast nominated for Academy Award

for Best Picture1992: Euro Disney Resort opened at Paris, France

1993: Disneyland acquire Miramax Film

1994: Euro Disney renamed the Disneyland Paris.

2000: Disney owned the TV Channels2001: Disney buys Fox Family for $3.0 billion

2002: Opening of Walt Disney Studios

2004: Release of controversial documentary film

Fahrenheit 9/11. Disney buys Muppet



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Disney History ± Iger¶s Era (2005)

2005: Miramax Co-founder Bob Weinstein and HarveyWeinstein left

2006: Pirates of Caribbean: Dead Man Chest breakingmultiple box office records



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Disney Synopsis

Founder Walt Disney and Roy Disney

Chairman John E. Pepper, Jr

CEO Robert A. Iger

Revenue $ 31.944 billion

Profit $ 2.533 billion

Asset $ 53.158 billion

Employees 133,000



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Disney Philosophy

Dreamer ± all things are possible

Realist ± let¶s get this sorted

Critics ± this don¶t all fit together



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Business Diversity

TV Networks

Motion Pictures

Theatres

Animation

Park & resorts

Media Networks

Consumer Products



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Something New

³Utopia´ ± often Utopia An ideally perfect

place, especially in its social,

political, and moral aspects. ± A work of fiction describing a

utopia.



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Competitors



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Criticism

Promotes a Vision of Women: Helpless

Submissive Victims

Cruel

Autonomy

Racism No black characters in Disney till 1990

Savage, savage, kill the savage ± Song

Offensive lyrics of ³Arabian Nights´

Arab Princess Jasmine, westernized features &American accent

Disney Princess Brands Only



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Famous Characters



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Thank You !Thank You !

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The Company Presentation Walt Disney 1548