KNOW YOUR PLATFORMSpend your time figuring out where

your customers are spending their time and then learn best practices for using the

platforms. Pro tip: Stay up-to-date with frequent changes!

TwitterThis platform has struggled with some demographics.

Real-time content and evergreen articles are top performers. It’s the top-quoted platform by traditional

media outlets, making it a good fit for influencer content. Ads may offer success. Indexed by Google.

FacebookThere are constant algorithm changes. Currently

prioritized: shares and article links. Ads are required. It provides good ad targeting and types. Video is top

performer, though over 80% is watched without sound. Don't overpost or post lackluster content.

LinkedInThis remains a professional network. Pulse posts are

a great blogging opportunity. This platform plays well with Twitter. There will be expanded video

capabilities in Q3. It was purchased by Microsoft in Q2. Good ad targeting available for B2B.

InstagramThis platform recently adopted an algorithm. You should post engaging content in order to stand out. Don't over-edit photos or post too many graphics. Use 12-30 (relevant) hashtags per

post. Watch key posting times on business profiles. Use targeted ads through Facebook or Instagram boosts.

Instagram Stories is looking to compete with Snapchat.

SnapchatThis platform has recently added new features that allow for content strategy. Posting is intended to be

more "raw" and in the moment. High concentration of millennial users. It has more active daily users than Twitter. Continue to watch for additions to compete

with Instagram.

PinterestThis platform is great for retail. Clean graphics and sharp images are key. You should organize boards

and consider buyable pins. Promoted pins can assist with finding target customers. It provides

informative analytics.

Read MoreCheck out our new blog here: http://

hubs.ly/H044xHq0 to read more in depth about digital content best practices.