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ЛЕГЕНДЫ REXONA: КАК СОЗДАТЬ DIGITAL- ПЛАТФОРМУ ДЛЯ БРЕНДА И ПРИЧЕМ ЗДЕСЬ PR? MOSCOW, FEBRUARY 2016

DIGITAL: Валерия Федяшова, RCG

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REXONA: DIGITAL- PR?

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

DIGITAL. 28 450%

; , , .

.

MOSCOW, FEBRUARY 2016 100 000 . " - 460 000 .. !

MOSCOW, FEBRUARY 2016.

MOSCOW, FEBRUARY 2016 .

MOSCOW, FEBRUARY 2016 PR?..

It's ALIVE!

MOSCOW, FEBRUARY 2016

!

PR?..

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MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

MOSCOW, AUGUST 2015

: DIGITAL , . . CHALLENGE:Rexona Men Rexona Women. Rexona Men, .

INSIGHT: , 2014 FIFA World Cup. : , , Rexona Men - , , .MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

, . .

. . . MOSCOW, FEBRUARY 2016, !

BOOMSTARTER

MOSCOW, FEBRUARY 2016

REXONA MEN

MOSCOW, FEBRUARY 2016

: 42 000 . 1,5 . 120 . PR Value 193 500. 2014 Rexona Men 66 , 18% .

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

.

.

CHALLENGE: Rexona MotionSENSE. , .

: 2015 , , . . .: Rexona: , . MOTIONsense 2015 .

- - .MOSCOW, FEBRUARY 2016

, , .

. , . . . MOSCOW, FEBRUARY 2016

1500 .

, - .

MOSCOW, FEBRUARY 2016

MOSCOW, FEBRUARY 2016

REXONA MEN

MOSCOW, FEBRUARY 2016

: KPI 331 .MEDIA IMPRESSIONS 561 140 163. 40 000 .

Rexona 1,6% (160 ). : 18,1%, 34,9%.

MOSCOW, FEBRUARY 2016

!MOSCOW, FEBRUARY 2016

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