Mobile Adoption

Rate of Adoption• 7 years: Fastest tech adoption• Mobile first geographies (leapfrog technology)• Mobile first generations• Time spent on Apps versus Mobile web

Digital Marketing alexbr.brown@gmail.com University of Delaware

#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

Mobile Adoption

Platforms• Google’s Android• Apple’s iOS• Others

• Smartphone versus Tablet

Digital Marketing alexbr.brown@gmail.com University of Delaware

#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

Mobile Adoption

Innovations• GPS• Geo-fencing (Car example)– First party app– Ads on third party apps

• iBeacon / NFC (Alex and Ani example)• QR Codes (Real world to Online) • Payments: Mobile wallet

Digital Marketing alexbr.brown@gmail.com University of Delaware

#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

Mobile Adoption

Strategy• Mobile web: must for all• Mobile App (Habit)– Loyal consumers versus awareness– Unbundling content

• Mobile ads• Content Marketing Strategy

Digital Marketing alexbr.brown@gmail.com University of Delaware

#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes

Mobile Adoption

Brands: http://mentormate.com/blog/brands-successful-mobile-apps/• Shell• Starbucks• Domino’s Pizza• UPS• Nike

Digital Marketing alexbr.brown@gmail.com University of Delaware

#buad477 follow @alexbrownracing http://www.udel.edu/alex/classes