3. Impact of Mobile on E M OTI O N & D E C I S I O N MAKI N G JULY 18, 2013 Salome Salle hy @salomesallehy salome@plasticmobile.com Diana Lucaci @dianalucaci diana.lucaci@trueimpact.ca
4. I N T R O D U C T I O N
5. 15 We Wanted to Understand What People Really Feel About Mobile Apps
6. 15 So We Went Straight to The Source... The Brain
7. N E U R O M A R K E T I N G A B A C K G R O U N D E R
8. 15 95% of Behavior is Driven By Emotion
9. 8 Emotional Vs. Logical Brain
10. Feel Say Do
11. Feel Say Do
12. Feel Say Do
13. BUT ACT ON HOW YOU FEEL YOU SAY WHAT YOU THINK
30. Findings: For better or worse, apps can change brand perception Recommendations: Do it, but do it right P I Z Z A P I Z Z A
31. Engage Them When It Counts FINDINGS & RECOMMENDATIONS
32. P I Z Z A P I Z Z A SOMETIMES THE MOUTH & THE BRAIN DISAGREE -1.0 -0.8 -0.6 -0.4 -0.2 0.2 0.4 0.0 0.6 OPEN APP FIND ITEM SELECT ITEM CHECKOUT ENTER INFO
33. Findings: The right usability design can even make them love checkout Recommendations: Reduce hurdles at checkout P I Z Z A P I Z Z A
34. 34
35. W R A P P I N G I T U P
36. Your Customers are More Than Data
37. Small Screens Need Prioritization of Content
38. Get it Right With Good Insights
39. Enhance Any Experience With The Right Design
40. Neuromarketing Insights Can Guide Usability
41. L U N C H T I M E ? D I A N A L U C A C I @ d i a n a l u c a c i d i a n a . l u c a c i @ t r u e i m p a c t . c o m S A L O M E S A L L E H Y @ s a l o m e s a l l e h y s a l o m e @ p l a s t i c m o b i l e . c o m
