VSInternet Marketing
Print Media Marketing
By White Star Mediawww.whitestarmediainc.com
4 Main Difference Between Internet Marketing & Print Media
Marketing
Let's See Here..
Marketing
Internet MarketingPrint Media MarketingA lot of business
entrepreneurs are finding it tough to make the choice whether or
not to go online if we talk about advertisings business services
and products. Actually internet marketing and print media marketing
is quite different, even if they both might have to acquire similar
goals. Achieving it dead-on can be a Herculean task, particularly
with a limited fiscal estimate, and thats before you even start to
take into account other new media advertising alternatives.
Internet Advertising includes the following strategies:
Email Marketing
Search Engine Marketing
Social Media Marketing
Display Advertising
Mobile Advertising
Print Media Advertising includes the following strategies:
Newspapers
Magazines
Radio & TeleVision
Direct Mail
Flyers
Billboards and Posters
4 Massive Dissimilarity Between Print Media Marketing &
Internet Marketing
Internet marketing focuses on the interaction while print media
marketing focuses on the information.
The Internet offers only to those with internet and print caters
to those also who are without the internet.
Internet marketing provides superior control compared to print
media marketing.
Ad blocking is possible with Internet and not print.
"Internet marketing focuses on the interaction while print media
marketing focuses on the information."
In the print media, you will need to cover all the crucial
information such as the location, website URL, contact details, and
email id too.
This sort of information is quite important if you want
interested people to be able to discover more or make a contact in
future.
In internet marketing, you do not require this sort of
information as you can jump the gun that the readers chosen method
of finding out information would be to walk through your
website.
Due to this reason, the advertisement has a link through to more
information.Moreover, you must boost interaction on internet
advertisements.
For that Call-To-Action helps in convincing viewers to take
action once they take a glance of your advertisement.
An eye-catchy button is generally the best way to start with,
also writing such as click now or read more get similar
results.
"The Internet offers only to those with internet and print
caters to those also who are without the internet"
Print media advertising even today has its position as it
targets completely a different category of people.
Based on the magazine or your newspaper ad is going to
broadcast, you can touch some interesting demographics, who
possibly doesnt use the internet.
With internet marketing, you can only reach to the people using
internet facility.
If you wish to promote something which is quite broad and dont
need the niche targeting that internet advertising offers then
print media is still a feasible option.
"Internet marketing provides superior control compared to print
media marketing. "
It is much easier to target your adverts to an audience whom you
are aware that will be interested in what you have to sell.
This helps you in keeping an eagle eye on your budget and get
more return on investment.
With Pay-Per-Click kind of ad you would be expended only for the
people who have viewed and got involved in your advertising, while
in print you pay for no matter how many people in point of fact pay
attention to the ad.
"Ad blocking is possible with Internet and not print."
Internet users have ad-blocking facilities which automatically
remove ads from Web pages.
Ad blocking is a great shield against forceful and poorly
executed popup ads, which can, in the nastiest cases, slow the
users computer and crash Web browser.
No such technology is present in print marketing; that is why,
its readers are more locked up compared to the Web audience.
White Star Media Corporate Office
1 Bridge Street Suite
130 Irvington, NY 10533
Main Phone 914.693.8700
Main Fax 914.693.8740
Visit Us: www.whitestarmediainc.com
