Demand Generation Solutions for Technology Resellers

Where Tech Resellers Come to Win New

CustomersThe All-in-One Solution for White Space Marketing

February 2017

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How Would Your Resellers Like….? To receive inbound requests for consultations… From people who meet specific targeting criteria… And have already downloaded multiple relevant white papers, case

studies and product sheets… That were sent by that specific reseller… Over a period from one to six months… For less than $5,000 per campaign… On a pay-per-MQL basis!

There is a reason our communities have won awards:

Solutions for IT Resellerswww.impertion.com

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The Challenge for SMB IT Resellers Limited Marketing Funds

Money! Limited Marketing Resources

People, Content, Technology Limited Marketing

Experience Methodologies & Best-Practice

Limited Time


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What You Want Your Resellers To Do Content Marketing

Using their content or your Vendor provided content

Social Media Marketing To attract new “white space”

buyers and build the brand Lead Nurturing

Using best practice methodologies and technologies

Convert Leads to Sales Combining lead conversion

methodologies and sales skills


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Nurturing – The Greatest Fail! Generating Leads for / with Resellers is generally

understood Resellers fail with nurturing: keeping a lead engaged over

the long-term Without nurturing, conversion rates and ROI are usually

disastrous That’s where Impertion’s solutions come in

We generate targeted leads from within our Community We nurture those leads within our Community using YOUR content We convert those leads to sales engagements for your resellers


Impertion’s Communities are

Demand Generation & Conversion Platforms Built

Specifically for Small & Medium

IT Resellers

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The Impertion Platform


Low Cost Best Practices

Leveraging Vendor Assets e.g. white papers, eBooks Results-based Payment

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Best Practice – The Research Companies that excel at lead nurturing generate 50% more

sales ready leads at 33% lower cost. (Forrester Research) Companies that automate lead management see a 10% or

greater increase in revenue in 6-9 months. (Gartner Research) Nurtured leads make 47% larger purchases than non-nurtured

leads. (The Annuitas Group) Companies that excel at lead nurturing have 9% more sales

reps making quota. (CSO Insights) Nurtured leads produce, on average, a 20% increase in sales

opportunities versus non-nurtured leads. (HubSpot)


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Vendor Content Libraries & Platforms Are Great, but… They are not enough on their own Few Partners are using them


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It’s simple for Resellers to use your Vendor co-marketing platform – right?Vendor 1

Vendor 2

Vendor 3

Vendor 4

It’s not simple when every

Vendor provides a different system!

“It’s simple, just figure it out!”




Reseller


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Impertion Already Has The Buyers!

Three global IT communities, with

30,000 Senior IT Decision Makers Worldwide

Delivering your “White Space” Integrated lead generation,

nurturing and conversion platform

Not just infrastructure – we also deliver the buyers! Solutions for IT Resellers

www.impertion.com

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A simple, proven, pre-built model


• Global IT buyers• Cutting Edge MarTech• Best-Practice Methodologies

Impertion communities

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The Model in Detail – Our Communities 30,000+ Members Worldwide (& growing rapidly) All involved in B2B IT Decision Making Persona-based:

CIOshared.com (Senior IT focused) CFOshared.com (Senior Finance, Procurement &

Governance) MarTechShared.com (Senior Marketing focused)

Member data enables us to reach beyond our community using social and email based targeting in highly targeted way

Can target market segments by standard firmographics Location, Title, Company Size, Industry, etc


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The Model in Detail – Lead Magnets


Attract Members Who Meet Target Criteria With Relevant Content MQL’s are people who meet your target criteria AND download your

content

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The Model in Detail – Lead Generation


Prospects complete form to become MQL’s for Nurturing

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Match Nurture Content to Buyers Journey


MQL’s Enter 6 Month Nurture Stream with 6 Pieces of Content

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The Model in Detail – Lead Conversion Lead Scoring

Depending on number of pieces of content that have been accessed during six month nurture period

Focus Resellers expensive telesales time on higher value prospects

Call to Action On-page and Pop-up opportunities to

“Request Free Consultation” Automatically Exits Converting MQL’s

from Nurture Stream


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Mirrors the “Demand Waterfall”


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Everything a Reseller Would Do With an Agency…if they could afford it! Affordable for small budgets - $5k per Campaign* Covers EVERY best-practice that a digital agency would

recommend “In-a-box” – simple implementation, low footprint Soup-to-nuts: From white-space targeting of prospects to MQL,

nurturing, social, scoring and conversion to SQL. This is a 6 month campaign to develop, nurture and convert

completely cold contacts. It is not intended to develop “hot” leads that are ready to buy immediately.

* Excluding once-off setup of $3,000


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Pricing – Built for Small Budgets! Only $5,000 for 50 MQL’s attracted & nurtured over 6

months! 40 MQL’s Guaranteed or refund @ $125 per lead not delivered MQL definition agreed in advance between Reseller & Impertion Based on Geography, Industry, Company Size, Target Titles

Once-time campaign development fee: $3,000 For a single nurture stream (includes all workflows & copywriting) Simply add an extra 40 leads @ $5,000 whenever you have budget

Minimal Customization This is a “Product”, not a “Service” We cannot modify the underlying infrastructure, only the content itself

Reporting: Once Per MonthSolutions for IT Resellers

www.impertion.com

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Next – Launching a Pilot Campaign Simple, Fast, Low “footprint” on Reseller Send us your 6 pieces of content

Preferably a mix of white papers, case studies and a video Your Vendor probably has content that you can co-brand & use

Send us your targeting criteria Based on Geography, Industry, Company Size, Target Titles If your targeting is more complex, please discuss with us in advance

That’s it!

Note: If you only want to drive downloads then there is no setup fee. They will simply be billed at $100 per download.


Thank YouWe Look Forward To Engaging You With Our

Members!

ContactE: [email protected] W: www.Impertion.com

mailto:[email protected]

http://www.impertion.com/