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v/Preseetha Kollamthodi
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Using Social for Demand Generation Preseetha Kollamthodi 25th September 2012
Topics we will cover today
‣ The role and evolution of social media
‣ How you can use Social Suite to assist in your social demand generation
‣ The impact of different social channels through your sales funnel
‣ Practical implementation of Eloqua social tools
Global CMOs biggest concerns 2011 IBM CMO study (1734)
The Role of Social
78% of consumers trust peer recommendations more than traditional advertisements. Source: Socialnomics by Eric Qualmann
The Evolution of Social Content Marketing Demand Generation
Listening
Thought Leadership
Communities
Pre-Funnel
Eloqua brings Social to the funnel
Demand gen is aligning with social
“Social sign-on technology, which provides form completion using social profiles, is being used by 21% of Best-in-Class companies compared with 7% of all others.” Source: Aberdeen Group, December 2011
SOCIAL SUITE
Social Reporting
Social Sign-on
Comments
Twitter Search Facebook Activity
Attracting contacts into the funnel
Managing your prospects
The Benefits of Social Sign-on
Benefits of Social Sign on are clear:
• Increased conversion rates
• Social data appending
• Improved data accuracy
• Improved social targeting and segmentation
Social API’s provide rich append data
ELOQUA SOCIAL SUITE DEMONSTRATION
Thank You