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Event Marketing Project
Louis Corba
D Talk 2190 33rd Ave,
San Francisco,
CA 94116
Tel: 951 907 2776
Email: contact@dtalk.com
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Table of Content
I. Event Information Section ……………………………………...………………………….3
II. Detailed Description Of Event ………………………………………………………….….5
III. Market Research ………………………………………………………………….. ……...6
IV. Target Clientele …………………………………………………………………………….6
V. Marketing Plan ……………………………………………………………………………..8
VI. Sample Marketing Budget ………………………………………………………………..10
VII. Sponsorship Pricing ……………………………………………………………………....11
VIII. Appendix …………………………………………………………………………………..12
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I. Event Information Section
Date:
Saturday 5th September 2015
Every first saturday every two months for the first year.
Location:
The event will be located in San Francisco in a Warehouse Bar.
Our Office is at 2190 33rd Ave, San Francisco, CA 94116.
D Talk Schedule Highlights
D Talk 4pm to 5pm:
The first one is D Talk where a speaker working in the digital market will talk for one hour
about a specific topic. The speaker who could be a designer, a developper or even a
businessman will be able to show the audience a live performance of his work.
D Contest 5pm to 6pm:
The second hour will stand with D Contest where 4 creatives (Graphic Designers,
Developpers) will compete on computer with one compulsary theme related to D Talk. The
four screen will be projected on a wide white wall to let people understand how creatives
works and follow this evolution of the project. A the end of D Contest, guests will be able to
vote via their smartphone from our mobile app. The winner will be rewarded by one of our
sponsor product.
D Networking 6pm to 7pm:
The third hour will be D Networking where people will be able to talk to each other, to met
new workers in the same market as the one they are working in. The purpose of this
networking hour is to let people have new professional contact to drive them to create
collaborative work and even launch new start up. The vendor will have their stall where they
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will explain their product and their startup which will be a great promotion for their product as
the target will be here.
The Price
Three different ticket will be available to buy for this event,
Admission ticket: 200$
The Admission ticket is the basic ticket which allow you to get in the event an have a seat,
enjoy D Talk, D Contest and D Networking with 3 free drinks and appetizers.
Sponsor Table ticket: 300$
The Sponsor Table ticket is a special ticket which allow the buyer to seat at the table of the
Sponsor of the event. This will allow people to meet high ranked workers in the digital
Vendor ticket: 350$
Vendor will be able to have a stall in the event where they will be able to promote their
products or their businesses.
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II. Detailed Description Of Event
Nowadays, it is hard to met people from the same field as you are who are not from your
company or an old friend. That’s why there is more and more networking event because the
network you got today is your future of tomorrow. Networking is about making connections
and building enduring, mutually beneficial relationships. Networking is your career key.
We are pleased to introduce you to D Talk, the Digital Networking Event. D Talk, between
the abbreviation of Digital Talk and The Talk is an educational and networking event in the
Digital field. This event is located in a warehousebar in the bay area, in San Francisco, CA.
Our mission is to drive people to be creative and develop collaborative project which could
end as a future powerful startup.
Our mainly goals are to establish the event on the first Saturday of every two month. From
our plan, the event should dubbed in term of schedule and be every month the second year.
Our Objectives is too keep a real customer loyalty by giving marketing promotion, consulting
advices, white paper, digital books…
D Talk philosophy is to let people new in the digital market be what they want to be as
networking will end up as support for them to find the right people to work with and to find
the right job.
The main target of our business is people working in the Digital field, especially creatives
one’s as Graphic Designers and Web Developers. However, we also target person working
in the Marketing field as this market is really creative and full of new idea.
The Networking Event industry is growing up the few last years and still growing.
Our legal form of ownership will be a Partnership with Google and Adobe which are also our
main Sponsors. This form of business is the best one for an Digital Event because Google is
what Bill Gates was to computer and digital in the early 80s. Google is the digital god right
now and it keeps growing every minutes.
Our most important strenghts is living our passion in 3 hours through talks, contest and
networking. Let’s people interact with each other and share their passion together which
might end to a great collaborative project.
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III. Market Research
According to ISISWorld, there is 141,783 employment in the Graphic Design market in the
United States wilth a total of 108,936 businesses. This market got an annual growth of 0.2%.
According to Bueau of Labor Statistics, California is where Graphics Designers are the most
well payed in all the United States with an annual wage of almost $60,000. In California,
there is 27,180 Graphic Designers actually working which means 19% of Graphic Designer
of the United States are in California.
As stated by BLS, the employment of Web Developers are around 121,020 employers in
2014. You can find 19,870 Web Developers in California which represent 16% of the Web
Developers in the United States. And the annual wage of Web Developers is almost
$80,000.
Still from BLS, the employment of Marketing Managers in the United States are 184,490 in
2014. In California, there are the most Marketing Managers in the United States with 32,520
Marketing Managers. This figure shows that 17% of Marketing Managers in the US works in
California. Moreover, the most well payed Marketing Managers are the one working in the
Advertising, Public Relation and Related Services with an annual wage of $156,790.
After an overview of our target market, it shows how California is good living for creatives
like Graphic Designers and Web Developers.
IV. Target Clientele
The target will obviously be creatives and people working in the digital market, especially
workers from startup and big business of the silicon valley. The target will be mainly Graphic
Designers, Developpers and their will have some special music event where the target will
be musicians.
In 2009, the gender disparities in the graphics design field was extreme. 82.6% of Graphics
Designers were male. The same year, Web Developer had 15% of female.
Our target will be mainly male Graphics Designers and Developers. However, as Graphics
Designer and Developers are not often running businesses, we will target also business
worker, especially people working in the marketing field, which is creative.
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Our main target will be Graphic Designers, Web Developers and Marketing Managers.
Those three employment are mainly hosted by male. Thus, our main target will be male
between 23 and 40 years old, especially 25 to 35 year old.
Customers Personas
Alex: Graphic Designer of Uber living in San Francisco. Aged of 29, he has moved to
California after his graduation in Graphic Design from the School of Arts and Design of
Praha, Czech Republic. He’s single and live comfortably with his annual wage of $55,000.
George: 38 year old Marketing Manager, currently working for Amazon. Annual wage of
$180,000. He’s living in a Villa in Palo Alto whith his wife and two sons and one daughter.
Micheal: 22 year old Web Developer, currently working for Google.Annual wage of $60,000.
He did 3 year of development study before launching his own website which has been
bought by Google.
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V. Marketing Plan
Our low costs Marketing will be throught Social Media Network as Facebook, Twitter, Google
+, Printerest, Instagram.
We will have advertising on our facebook page every month. The event will be on each
Calendar of each Social Media.
D Talk Home page where customer can download the white paper easily
Our website will be a beautiful and responsive website (working for every screen as mobile,
tablet, laptop). All the information of our event will be on our website. To make our website
out of the screen, we will use a Search Engine Optimization strategy to reach fast the first
page of Search Engine. As Google is a partner, the event will be easily showy.
Moreover, people will be able to download a white paper of the future speaker by typing their
email address. The download of the white paper will give discount on ticket price.
By using MailChimp, we will have our customers e’mail address list where we will sent them
the white paper as a promotion for a discount for a ticket for the event. By using the
promotion discount code we give them, they will be able to get 5% of their ticket price. Then,
customers will be able to invite their friends and get another promotion discount code of 5%.
This marketing strategy will work as word of mouth.
Our event is highly supported by Ctrl Collective which is a shared working space in Silicon
Beach that's bringing together the best startups, entrepreneurs, hackers, makers, students,
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and creatives. This company will pass the worf of mouth for free on their Social Media
Network.
Furthermore, we will use Online Advertising to get people to know us and get involved in our
event. We will focus on Online Digital Magazines as WIRED and Computer Arts.
WIRED is an indepth coverage of current and future trends in technology, and how they are
shaping business, entertainment, communications, science and politics.
WIRED Magazine reachs 28 Million Monthly Unique Visitors and
3.2 Million Print Audience. It’s a really famous magazine for every
people working in the Digital Tech Industry.
We got currently two different Online Advertising to add to Online
Magazine. You can see the first one next to this paragraph..
You can see below the example of what our Online Advertising look like.
D Talk Online Adverstising on WIRED Home page.
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VI. Sample Marketing Budget
You can find below the Revenue & Expenses of the Business Plan of D Talk.
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Here’s the Marketing Budget.
VII. Sponsorship Pricing
Company Name Pricing
Adobe 10,000$
Google 5,000$
Wacom 4 free graphic tablet
Apple 50% discoung on all Apple product.
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VIII. Appendix
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